Body care market in Italy

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Statista dossier on the body care market in Italy

This dossier provides information on body care market in Italy. The first chapter gives an overview on the cosmetics and body care market in general. Furthermore, this dossier presents data on specific products, such as deodorants, shower gel, and hand creams. The third chapter focuses on export and import, whereas the fourth chapter shows data on popular beauty and body care brands and chains. Eventually, the last chapter illustrates the results of surveys about the shopping behavior of Italian consumers.

For more information on the Italian cosmetics industry can be found in our dedicated topic page or in the dossier Cosmetics market in Italy.

Table of contents

  • 1. Overview
    • Cosmetic products market value in Italy 2019, by channel

    • Body care products: consumption in Italy 2019, by channel

    • Body hygiene product consumption in Italy 2019, by channel

    • Body care product consumption in Italy 2019, by category

  • 2. Body care products
    • Body hygiene product consumption in Italy 2019, by category

    • Hand care product consumption in Italy 2019, by category

    • Sales value of shower gel in Italy 2018-2019, by distribution channel

    • Consumption of skin cleansing products for infants in Italy 2019, by channel

    • Cosmetic gift packs consumption by male and female products in Italy 2014-2019

    • Sales value of deodorants in Italy 2019, by geographical area

  • 3. Import and export
    • Italian cosmetic industry exports 2014-2018

    • Export value of the Italian cosmetics industry 2013-2019

    • Italy: export quantity of body deodorants from 2013 to 2018

    • Import quantity of body deodorants in Italy 2013 to 2018

  • 4. Chains and brands
    • Most chosen health & beauty brands in the Italy 2018, by consumer reach points

    • Leading drugstore chains in Italy 2018, by turnover growth

    • Leading drugstore chains in Italy 2018, by turnover

    • Sales value of Italian beauty company Collistar 2016-2018

    • Sales value of Italian beauty company L’Erbolario 2015-2018

    • Sales value of Italian beauty company Davines 2015-2018

  • 5. Shopping behavior
    • Personal care products spending during coronavirus in Italy 2020

    • Personal care and hygiene expenditure trend in Italy 2018, by macro-region

    • Change in consumer spending on beauty-, hair- and body-care Italy 2019, by area

    • Change in consumer spending on beauty-, hair- and body-care Italy 2019, by age group

    • Most common gender-specific products purchased in Italy 2020, by gender

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