Cord-cutting in the United States

Statistics report on cord-cutting traditional pay TV services in the United States

Cord-cutting in the United States

This report has been compiled to provide statistical information about cord-cutting in the United States. In addition to general key figures on pay TV and cord cutters in the U.S., it includes subscriber numbers of selected pay-TV providers in the past years, data on consumer behavior, and a chapter on SVOD and vMVPDs as replacements for traditional pay TV.

Table of contents

Overview

7
  • Premium Forecast Traditional TV and home video market revenue in the U.S. 2017-2027, by segment
  • Premium Statistic Number of pay TV households in the U.S. 2013-2027
  • Premium Statistic Consumer video entertainment spending in the U.S. 2018-2022, by type
  • Premium Statistic Pay TV penetration in the U.S. 2005-2023
  • Premium Statistic Total subscriber losses for pay TV companies in the U.S. 2014-2023
  • Premium Statistic Number of non-pay TV viewers in the U.S. 2013-2026
  • Premium Statistic Cord-cutting penetration in the U.S. 2013-2022

Selected pay TV providers

6
  • Premium Statistic Subscriber losses for selected cable companies in the U.S. 2023
  • Premium Statistic Comcast: no of video subscribers in the U.S. 2014-2023
  • Premium Statistic DirecTV: no of video subscribers in the U.S. 2014-2023
  • Premium Statistic Dish Network: pay TV subscribers in the U.S. 2014-2023
  • Premium Statistic Altice: no of video subscribers in the U.S. 2014-2023
  • Premium Statistic Mediacom: no of video subscribers in the U.S. 2014-2022

Consumer behavior

7
  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2025
  • Premium Statistic Share of adults who subscribe to a cable TV service U.S. 2019-2023
  • Premium Statistic Cord-cutting plans in the U.S. and Canada 2017-2023
  • Premium Statistic Cord cutting among pay TV subscribers in the U.S. 2022, by age
  • Premium Statistic Breakdown of cord cutters in the U.S. 2022, by age
  • Premium Statistic Adults without a cable subscription in the U.S. 2022, by generation
  • Premium Statistic Reasons to re-subscribe to pay TV after cutting the cord in the U.S. and Canada 2022

Streaming and vMVPDs vs. pay TV

7
  • Premium Statistic Plans after canceling pay TV services in the U.S. 2022
  • Basic Statistic Number of TV and video households in the U.S. 2022, by platform type
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2023
  • Basic Statistic Number of channels on vMVPD platforms in the U.S. 2024
  • Premium Statistic Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
  • Premium Statistic Subscribers of pay TV and SVOD services in selected countries worldwide 2027
  • Premium Statistic Share of pay TV and SVOD households in the U.S. 2022

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