Cord-cutting in the U.S.

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Statista dossier on cord-cutting in the U.S.

This dossier has been compiled to provide statistical information about cord-cutting in the United States.

Table of contents

  • 1. Pay TV overview
    • Pay TV penetration in the U.S. 2010-2018

    • Growth of the number of pay TV households in the U.S. 2015-2020

    • Share of pay TV subscribers in the U.S. 2015-2017, by type

    • Subscriber losses for cable companies in the U.S. 2014-2017

    • Subscriber losses for cable companies in the U.S. 2017

    • Churn rate of cable companies in the U.S. 2014-2017

    • Consumers who plan to change linear TV spending worldwide 2017

    • Pay TV subscriber losses worldwide 2017, by country

  • 2. Cord-cutting households
    • Number of cord-cutting households in the U.S. 2018

    • Number and share of cord-cutters/nevers in the U.S. 2014-2018

    • Number of non-pay TV households in the U.S. 2010-2017

    • Number of non-pay TV viewers in the U.S. 2016-2021, by type

    • Cord nil penetration in the U.S. 2016

    • Household income of cord cutters in the U.S. 2017

    • Household income of cord nevers in the U.S. 2017

  • 3. Consumer habits
    • Time spent with video content among cord cutters in the U.S. 2018, by medium

    • Plans to change cable/satellite providers in North America Q4 2017

    • Pay TV cancellation rate in the U.S. Q4 2017

    • Share of pay TV consumers who cut the cord in past year U.S. by age 2017

    • Reasons for cutting the cord in North America 2017

    • Share of cord cutters in the U.S. 2018, by age

    • Share of cord nevers U.S. 2018, by age

    • Co-viewing video content among cord cutters in the U.S. 2017, by platform

    • TV services used as substitute by cord-cutters in the U.S. 2017, by viewer type

  • 4. Streaming services
    • Monthly time spent watching OTT services in the U.S. in March 2017

    • Spending on online streaming services in the United States 2017, by consumer type

    • Number of streaming services used by pay TV subscribers in the U.S. 2017, by type

    • Cord-cutters who use online streaming services U.S. 2017

    • Cord-cutters who use online streaming services that are not theirs in the U.S. 2017

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