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Pay TV penetration in the U.S. 2010-2021

Published by
Julia Stoll,
Dec 7, 2021
According to the source, 71 percent of adults in the United States had some sort of live pay TV service via a cable, DBS, Telco, or Internet-delivered vMVPD as of October 2021. The pay TV penetration rate fell by over 10 percent between 2014 and 2021, and will likely continue to drop as consumers increasingly opt for video streaming service subscriptions.

Pay TV penetration rate in the United States from 2010 to 2021

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Source

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Release date

October 2021

Region

United States

Survey time period

2010 to 2021

Number of respondents

2,000*

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Date of survey for 2020: September to October 2020. Data prior to 2020 comes from earlier releases.

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