Pay TV penetration in the U.S. 2010-2020

Published by Julia Stoll, Jan 13, 2021
According to the source, 74 percent of adults in the United States had some sort of live pay-TV service via a cable, DBS, Telco, or Internet-delivered vMVPD as of October 2020. The pay TV penetration rate fell by ten percent between 2014 and 2020, and will likely continue to drop as consumers increasingly opt for video streaming service subscriptions.

Pay TV penetration rate in the United States from 2010 to 2020

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Source

Release date

November 2020

Region

United States

Survey time period

2010 to 2020

Number of respondents

2,000*

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Date of survey for 2020: September to October 2020. Data prior to 2020 comes from earlier releases.

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