Pay TV penetration in the U.S. 2005-2023

Published by
Julia Stoll,
Oct 12, 2023
According to the most recent data, 64 percent of adults in the United States had some sort of live pay TV service via a cable, DBS, telco, or internet-delivered vMVPD as of September 2023. The pay TV penetration rate fell by 20 percentage points between 2014 and 2023, and will likely continue to drop as consumers increasingly opt for video streaming service subscriptions.

Pay TV penetration rate in the United States from 2005 to 2023

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Release date

October 2023

Region

United States

Survey time period

2005 to 2023

Number of respondents

1,769 respondents

Age group

18 years and older

Method of interview

Telephone interviews and online survey

Supplementary notes

Data prior to 2023 come from earlier releases.

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Overview

6

Companies

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Consumer behavior

7

Cord cutters

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vMVPDs

5

Further related statistics

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