According to the source, 71 percent of adults in the United States had some sort of live pay TV service via a cable, DBS, Telco, or Internet-delivered vMVPD as of October 2021. The pay TV penetration rate fell by over 10 percent between 2014 and 2021, and will likely continue to drop as consumers increasingly opt for video streaming service subscriptions.
Pay TV penetration rate in the United States from 2010 to 2021
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Leichtman Research Group. (October 26, 2021). Pay TV penetration rate in the United States from 2010 to 2021 [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/467842/pay-tv-penetration-rate-usa/
Leichtman Research Group. "Pay TV penetration rate in the United States from 2010 to 2021." Chart. October 26, 2021. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/467842/pay-tv-penetration-rate-usa/
Leichtman Research Group. (2021). Pay TV penetration rate in the United States from 2010 to 2021. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/467842/pay-tv-penetration-rate-usa/
Leichtman Research Group. "Pay Tv Penetration Rate in The United States from 2010 to 2021." Statista, Statista Inc., 26 Oct 2021, https://www.statista.com/statistics/467842/pay-tv-penetration-rate-usa/
Leichtman Research Group, Pay TV penetration rate in the United States from 2010 to 2021 Statista, https://www.statista.com/statistics/467842/pay-tv-penetration-rate-usa/ (last visited July 02, 2022)