The timeline shows pay TV penetration rate in the United States from 2010 to 2018. According to the source, the rate fell from 79 percent of all U.S. households in 2017 to 78 percent as of October 2018.
- Media & Advertising›
- Radio, TV & Film›
Pay TV penetration in the U.S. 2010-2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Pay TV penetration rate in the United States from 2010 to 2018
Exclusive Premium Statistic
The timeline shows pay TV penetration rate in the United States from 2010 to 2018. According to the source, the rate fell from 79 percent of all U.S. households in 2017 to 78 percent as of October 2018.
| Share of households | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of households | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The timeline shows pay TV penetration rate in the United States from 2010 to 2018. According to the source, the rate fell from 79 percent of all U.S. households in 2017 to 78 percent as of October 2018.
Show more- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- 2010 to 2018
- Number of respondents
- > 1,000*
- Age group
- 18 years and older
- Method of interview
- Telephone interview
- Supplementary notes
-
Date of survey for 2018: September to October 2017. Number of respondents for 2017: n = 1,152.
Data prior to 2018 comes from earlier releases.
More information
- Region
- United States
- Survey time period
- 2010 to 2018
- Number of respondents
- > 1,000*
- Age group
- 18 years and older
- Method of interview
- Telephone interview
- Supplementary notes
-
Date of survey for 2018: September to October 2017. Number of respondents for 2017: n = 1,152.
Data prior to 2018 comes from earlier releases.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Cord-cutting in the U.S.
- 67 page/s
- English
- pptx
- Detailed references
Everything On "Cord-cutting in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Cord-cutting in the U.S."
- Pay TV overview
The most important statistics
- Pay TV penetration rate in the United States from 2010 to 2018Pay TV penetration in the U.S. 2010-2018
- Change in the number of pay TV households in the United States from 2015 to 2020Growth of the number of pay TV households in the U.S. 2015-2020
- Share of pay TV subscribers in the United States from 2015 to 2017, by typeShare of pay TV subscribers in the U.S. 2015-2017, by type
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2017 (in thousands)Subscriber losses for cable companies in the U.S. 2014-2017
- Number of net subscriber losses among selected pay TV providers in the United States in 2017 (in thousands)Subscriber losses for cable companies in the U.S. 2017
- Churn rate of pay TV providers in the United States from 2014 to 2017Churn rate of cable companies in the U.S. 2014-2017
- Share of TV consumers who plan to change spending on linear pay TV worldwide as of October 2017Consumers who plan to change linear TV spending worldwide 2017
- Pay TV net subscriber losses in selected countries worldwide in 2016-2017 (in thousands)Pay TV subscriber losses worldwide 2017, by country
- Cord-cutting households
The most important statistics
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)Number of cord-cutting households in the U.S. 2018
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018Number and share of cord-cutters/nevers in the U.S. 2014-2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)Number of non-pay TV households in the U.S. 2012-2018
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)Number of non-pay TV viewers in the U.S. 2016-2021, by type
- Share of cord nils* among broadband households in the United States from 2011 to 2016Cord nil penetration in the U.S. 2016
- Average household income of cord cutters in the United States in 2017Household income of cord cutters in the U.S. 2017
- Average household income of cord nevers in the United States in 2017Household income of cord nevers in the U.S. 2017
- Consumer habits
The most important statistics
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)Time spent with video content among cord cutters in the U.S. 2018, by medium
- Plans to change cable/satellite providers in North America as of 4th quarter 2017Plans to change cable/satellite providers in North America Q4 2017
- Did you cancel cable/satellite service in the last 12 months?Pay TV cancellation rate in the U.S. Q4 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age groupShare of pay TV consumers who cut the cord in past year U.S. by age 2017
- What factors influenced your decision to cut off your cable/satellite service?Reasons for cutting the cord in North America 2017
- Share of cord cutters in the United States in 2018, by age of head of householdShare of cord cutters in the U.S. 2018, by age
- Share of cord nevers in the United States in 2018, by age of head of householdShare of cord nevers U.S. 2018, by age
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platformCo-viewing video content among cord cutters in the U.S. 2017, by platform
- Streaming services
The most important statistics
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)Monthly time spent watching OTT services in the U.S. in March 2017
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer typeSpending on online streaming services in the United States 2017, by consumer type
- Average number of TV services used by viewers in North America in 2017 and 2018Number of TV services used by adults in North America 2018
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017Cord-cutters who use online streaming services U.S. 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017Cord-cutters who use online streaming services that are not theirs in the U.S. 2017
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of non-pay TV households in the U.S. 2014-2019, by type
- Share of pay TV subscribers in the U.S. 2018, by type
- Ways in which Millennials watch TV shows in the U.S. 2016
- Pay TV viewers vs. pay TV nonviewers in the U.S. 2014-2019
- Pay TV vs. cord-cutting plans in North America 2018
- Reasons for cancelling pay TV subscriptions Australia 2018
- Growth of global pay TV subscription revenue 2015-2020, by platform
- Share of North American pay TV subscribers who were online video consumers 2015
- Reasons for keep pay-TV provider in the U.S. 2016
- Pay TV consumer behavior in the U.S. 2013, by age
- Households with antenna-only TV services in the U.S. 2016
- Pay TV consumer behavior in the U.S. 2012-2014
- Key strengths of pay TV in the U.S. 2017
- Share of broadcast-only TV households in the U.S. from 2010 to 2012
- Paid video on demand video consumption in France 2016, by device
- TV penetration by social status in Spain 2018
- Time spent on out-of-home consumption in the U.S. 2017, by genre
- Italy: opinions on the role of Rai in digital literacy 2016
- Frequency of watching NBC in the U.S. 2017
- Average daily television consumption in the Netherlands 2010-2017
Studies
- Pay TV worldwide
- Pay TV in the U.S.
- Pay TV in Latin America
- Pay TV in Mexico
- Pay TV in Chile
- Pay TV in Brazil
- Television consumption in France
- Pay TV in the United Kingdom (UK)
- Pay TV in Europe
- Cord-cutting in the U.S.
- Television industry in Italy
- Television market in Denmark
- Television industry in the United Kingdom (UK)
- HBO
- Mediaset Group
Statistics on the topic
Free statistics
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)
- Plans to change cable/satellite providers in North America as of 4th quarter 2017
- What factors influenced your decision to cut off your cable/satellite service?
- Male millennials' TV show viewing methods in the United States as of November 2016
- Share of consumers interested in cutting the cord in North America in 2017 and 2018
- Reasons to consider keeping existing cable/satellite service provider in North America as of 3rd quarter 2016
Premium Statistics
- Pay TV penetration rate in the United States from 2010 to 2018
- Change in the number of pay TV households in the United States from 2015 to 2020
- Share of pay TV subscribers in the United States from 2015 to 2017, by type
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2017 (in thousands)
- Number of net subscriber losses among selected pay TV providers in the United States in 2017 (in thousands)
- Churn rate of pay TV providers in the United States from 2014 to 2017
- Share of TV consumers who plan to change spending on linear pay TV worldwide as of October 2017
- Pay TV net subscriber losses in selected countries worldwide in 2016-2017 (in thousands)
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)
- Share of cord nils* among broadband households in the United States from 2011 to 2016
- Average household income of cord cutters in the United States in 2017
- Average household income of cord nevers in the United States in 2017
- Did you cancel cable/satellite service in the last 12 months?
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group
- Share of cord cutters in the United States in 2018, by age of head of household
- Share of cord nevers in the United States in 2018, by age of head of household
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platform
- Most popular TV services used as a substitute by cord-cutters in the United States in 2017, by viewer type
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer type
- Average number of TV services used by viewers in North America in 2017 and 2018
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017
- Number of non-pay TV households in the United States from 2014 to 2019, by type (in millions)
- Share of pay TV subscribers in the United States in 2018, by service type
- Share of pay TV viewers vs. pay TV nonviewers in the United States from 2014 to 2019
- Reasons for cancelling pay TV subscriptions in Australia in 2018
- Compound annual growth rate of global pay TV subscription revenue between 2015 and 2020, by platform
- Share of pay TV subscribers who were pay-per-rental video consumers in North American in 3rd quarter 2015, by provider
- Pay TV consumer behavior in the United States as of December 2013, by age
- Share of broadband households with antenna-only TV services in the United States from 2nd quarter 2013 to 3rd quarter 2016
- Pay TV consumer behavior in the United States from 2012 to 2014
- Most important features of pay TV in the United States as of April 2017
- Share of broadcast-only TV households in the United States from 2010 to 2012
- Distribution of paid video on demand consumption in France in 2016, by device
- Penetration of television in Spain in 2018, by socioeconomic status
- Time spent watching TV out-of-home in the United States from January to May 2017, by genre (in minutes)
- Opinions on the role of Rai in digitization, technological standards and digital literacy in Italy in 2016
- How often do you watch television shows or video content from NBC?
- Average daily time spent watching television per capita in the Netherlands from 2010 to 2017 (in minutes)**
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
New
Payment methods in eCommerce
What are online shoppers' payment preferences around the world?
- Data on all payment methods
- Analysis for 50 countries
- Forecasts up to 2023
New
New Dossier: Foreign conflicts of Saudi Arabia
The kingdom of Saudi Arabia has faced political challenges.
- Perceptions & trade information
- Conflicts with Yemen, Iran, Qatar & Turkey
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.