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Pay TV penetration in the U.S. 2010-2018
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Pay TV penetration in the U.S. 2010-2018
Pay TV penetration rate in the United States from 2010 to 2018
The timeline shows pay TV penetration rate in the United States from 2010 to 2018. According to the source, the rate fell from 79 percent of all U.S. households in 2017 to 78 percent as of October 2018.
Pay TV penetration rate in the United States from 2010 to 2018
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Description
Source
More information
The timeline shows pay TV penetration rate in the United States from 2010 to 2018. According to the source, the rate fell from 79 percent of all U.S. households in 2017 to 78 percent as of October 2018.
Show more- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- 2010 to 2018
- Number of respondents
- > 1,000*
- Age group
- 18 years and older
- Method of interview
- Telephone interview
- Supplementary notes
-
Date of survey for 2018: September to October 2017. Number of respondents for 2017: n = 1,152.
Data prior to 2018 comes from earlier releases.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- 2010 to 2018
- Number of respondents
- > 1,000*
- Age group
- 18 years and older
- Method of interview
- Telephone interview
- Supplementary notes
-
Date of survey for 2018: September to October 2017. Number of respondents for 2017: n = 1,152.
Data prior to 2018 comes from earlier releases.
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Cord-cutting in the U.S.
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Statistics on "Cord-cutting in the U.S."
- Overview
The most important statistics
- Pay TV penetration rate in the United States from 2010 to 2018Pay TV penetration in the U.S. 2010-2018
- Share of pay TV subscribers in the United States from 2015 to 2018, by typeShare of pay TV subscribers in the U.S. 2015-2018, by type
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)Number of non-pay TV viewers in the U.S. 2016-2021, by type
- Change in the number of pay TV households in the United States from 2015 to 2020Growth of the number of pay TV households in the U.S. 2015-2020
- Average number of TV services used by viewers in North America in 2017 and 2018Number of TV services used by adults in North America 2018
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platformCo-viewing video content among cord cutters in the U.S. 2017, by platform
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)Time spent with video content among cord cutters in the U.S. 2018, by medium
- Most popular TV services used as a substitute by cord-cutters in the United States in 2017, by viewer typeTV services used as substitute by cord-cutters in the U.S. 2017, by viewer type
- Consumer behavior
The most important statistics
- Plans to change cable/satellite providers in North America as of 4th quarter 2017Plans to change cable/satellite providers in North America Q4 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of the 4th quarter of 2017Pay TV cancellation rate in the U.S. Q4 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age groupShare of pay TV consumers who cut the cord in past year U.S. by age 2017
- What factors influenced your decision to cut off your cable/satellite service?Reasons for cutting the cord in North America 2017
- Most common reasons for canceling online streaming service subscriptions according to online users the United States as of August 2018Reasons for canceling online streaming service subscriptions in the U.S. 2018
- Cord-cutting households
The most important statistics
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018Number and share of cord-cutters/nevers in the U.S. 2014-2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)Number of non-pay TV households in the U.S. 2012-2018
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)Number of cord-cutting households in the U.S. 2018
- Average household income of cord cutters in the United States in 2017Household income of cord cutters in the U.S. 2017
- Average household income of cord nevers in the United States in 2017Household income of cord nevers in the U.S. 2017
- Share of cord cutters in the United States in 2018, by age of head of householdShare of cord cutters in the U.S. 2018, by age
- Share of cord nevers in the United States in 2018, by age of head of householdShare of cord nevers U.S. 2018, by age
- Pay TV providers
The most important statistics
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2018 (in thousands)Total subscriber losses for cable companies in the U.S. 2014-2018
- Number of net subscriber losses among selected pay TV providers in the United States in 2018 (in thousands)Subscriber losses for selected cable companies in the U.S. 2018
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)Comcast: no of video subscribers in the U.S. 2014-2018
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)DirecTV: no of video subscribers in the U.S. 2014-2018
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)Dish Network: no of video subscribers in the U.S. 2014-2018
- Number of Mediacom video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)Mediacom: no of video subscribers in the U.S. 2014-2018
- Number of Altice video subscribers in the United States from 2nd quarter 2016 to 4th quarter 2018 (in millions)Altice: no of video subscribers in the U.S. 2014-2018
- Churn rate of pay TV providers in the United States from 2014 to 2018Churn rate of cable companies in the U.S. 2014-2018
- Streaming
The most important statistics
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)Monthly time spent watching OTT services in the U.S. in March 2017
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer typeSpending on online streaming services in the United States 2017, by consumer type
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017Cord-cutters who use online streaming services U.S. 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017Cord-cutters who use online streaming services that are not theirs in the U.S. 2017
- Share of subscribers to selected streaming services that are cordless in the United States in 2018Cordless subscribers to streaming services in the U.S. 2018
- Most popular reasons for streaming more video on TV than a year ago among consumers in the United States in 2017 Reasons for streaming more video on TV in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of non-pay TV households in the U.S. 2014-2019, by type
- Share of pay TV subscribers in the U.S. 2018, by type
- Ways in which Millennials watch TV shows in the U.S. 2016
- Pay TV vs. cord-cutting plans in North America 2018
- Pay TV viewers vs. pay TV nonviewers in the U.S. 2014-2019
- Households with antenna-only TV services in the U.S. 2016
- Share of North American pay TV subscribers who were online video consumers 2015
- Growth of global pay TV subscription revenue 2015-2020, by platform
- Pay TV consumer behavior in the U.S. 2013, by age
- Pay TV consumer behavior in the U.S. 2012-2014
- Reasons for keep pay-TV provider in the U.S. 2016
- Reasons for cancelling pay TV subscriptions Australia 2018
- Paid video on demand video consumption in France 2016, by frequency
- Share of broadcast-only TV households in the U.S. in 2010 and 2012, by ethnicity
- TV VOD services usage reach in the United Kingdom (UK) 2012-2014, by free or paid
- Out-of-home primetime TV programming consumption frequency in the U.S. 2015
- Russia: second screen device usage 2016
- Young people who could be happy without television in the Czech Republic 2017, by age
- Change in Spanish-language TV consumption among Hispanics in the U.S. 2013-2018
- Italy: thematic TV networks audience YoY growth 2016
Studies
- Pay TV in Chile
- Pay TV in Brazil
- Pay TV in Argentina
- Pay TV worldwide
- Pay TV in the U.S.
- Pay TV in Latin America
- Pay TV in Mexico
- Television consumption in France
- Pay TV in the United Kingdom (UK)
- Pay TV in Europe
- Cord-cutting in the U.S.
- Television industry in Italy
- Television industry in the United Kingdom (UK)
- HBO
- Mediaset Group
Statistics on "Cord-cutting in the U.S."
- Pay TV penetration rate in the United States from 2010 to 2018
- Share of pay TV subscribers in the United States from 2015 to 2018, by type
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)
- Change in the number of pay TV households in the United States from 2015 to 2020
- Average number of TV services used by viewers in North America in 2017 and 2018
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platform
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)
- Most popular TV services used as a substitute by cord-cutters in the United States in 2017, by viewer type
- Pay TV net subscriber losses in selected countries worldwide in 2016-2017 (in thousands)
- Plans to change cable/satellite providers in North America as of 4th quarter 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of the 4th quarter of 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group
- What factors influenced your decision to cut off your cable/satellite service?
- Most common reasons for canceling online streaming service subscriptions according to online users the United States as of August 2018
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)
- Average household income of cord cutters in the United States in 2017
- Average household income of cord nevers in the United States in 2017
- Share of cord cutters in the United States in 2018, by age of head of household
- Share of cord nevers in the United States in 2018, by age of head of household
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2018 (in thousands)
- Number of net subscriber losses among selected pay TV providers in the United States in 2018 (in thousands)
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of Mediacom video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of Altice video subscribers in the United States from 2nd quarter 2016 to 4th quarter 2018 (in millions)
- Churn rate of pay TV providers in the United States from 2014 to 2018
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer type
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017
- Share of subscribers to selected streaming services that are cordless in the United States in 2018
- Most popular reasons for streaming more video on TV than a year ago among consumers in the United States in 2017
- Number of non-pay TV households in the United States from 2014 to 2019, by type (in millions)
- Share of pay TV subscribers in the United States in 2018, by service type
- Male millennials' TV show viewing methods in the United States as of November 2016
- Share of consumers interested in cutting the cord in North America in 2017 and 2018
- Share of pay TV viewers vs. pay TV nonviewers in the United States from 2014 to 2019
- Share of broadband households with antenna-only TV services in the United States from 2nd quarter 2013 to 3rd quarter 2016
- Share of pay TV subscribers who were pay-per-rental video consumers in North American in 3rd quarter 2015, by provider
- Compound annual growth rate of global pay TV subscription revenue between 2015 and 2020, by platform
- Pay TV consumer behavior in the United States as of December 2013, by age
- Pay TV consumer behavior in the United States from 2012 to 2014
- Reasons to consider keeping existing cable/satellite service provider in North America as of 3rd quarter 2016
- Reasons for cancelling pay TV subscriptions in Australia in 2018
- Distribution of paid video on demand consumption in France in 2016, by frequency*
- Share of broadcast-only TV households in the United States in 2010 and 2012, by ethnicity
- Television video on demand services usage in the United Kingdom (UK) from October 2012 to March 2014, by free or paid
- Frequency of watching primetime TV programming outside of own home in the United States as of May 2015
- The last time you were using the internet while watching TV, which of the following devices did you use for going online?
- Could you be happy without television?
- Share of time spent watching Spanish-language TV among Hispanics in the United States in 2013 and 2018
- Year-on-year (YoY) growth of daily average number of individuals watching special-interest TV channels in Italy in 2016
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