Pay TV in the U.S.

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Statista dossier on pay TV in the U.S.

This dossier has been compiled to provide statistical information about pay TV in the United States.

Table of contents

  • 1. Global market overview
    • Number of pay TV subscribers worldwide 2017-2023, by country

    • Pay TV subscriber additions worldwide 2019, by region

    • Pay TV subscriber additions worldwide 2018, by technology

    • Pay TV penetration rate 2020, by country

    • Global pay TV revenue 2010-2023, by region

  • 2. U.S. market overview
    • Number of pay TV households in the U.S. 2013-2023

    • Pay TV penetration in the U.S. 2010-2019

    • Revenue of U.S. cable and pay TV providers 2005-2018

    • Expenses of U.S. cable and pay TV providers 2007-2018

    • U.S. cable and pay TV providers revenue 2010-2018, by source

    • Consumer expenditure on entertainment in the U.S. 2017-2019, by segment

  • 3. Market leaders
    • Pay TV providers with largest number of subscribers in the U.S. 2019

    • Number of Dish Network's subscribers 2011-2019

    • AT&T: no of video subscribers in the U.S. 2014-2019

    • Comcast: no of video subscribers in the U.S. 2014-2019

  • 4. Audiences
    • Corded pay TV subscribers using streaming services in the U.S. 2018

    • Share of households streaming SVOD daily in the U.S. 2019, by user age group

    • Traditional pay-TV vs. subscription streaming video in the U.S. by age 2017

    • U.S. teens: video content consumption 2015-2019, by platform

  • 5. Cord-cutting
    • Number of cord-cutting households in the U.S. 2019-2023

    • Growth of the number of pay TV households in the U.S. by type 2019

    • Likelihood to cut the cord in the U.S. 2015-2019

    • Reasons for termination of cable subscription in the U.S. 2018-2019

    • Number and share of cord-cutters/nevers in the U.S. 2014-2019

  • 6. Video on demand
    • Share of households streaming SVOD daily in the U.S. 2019, by user age group

    • U.S. consumer spending on digital home entertainment 2012-2019, by type

    • Netflix subscribers among VoD users in the U.S. 2018, by age

    • Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age

    • HBO Go subscribers among VoD users in the U.S. 2018, by age

    • Hulu subscribers among VoD users in the U.S. 2018, by age

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