Pay TV in the U.S.

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Statista Dossier on pay TV in the United States

This dossier has been compiled to provide statistical information about pay TV in the United States. In addition to relevant key figures on the pay TV market worldwide and in the U.S. the dossier includes recent subscription numbers of pay TV providers, facts on consumer behavior and cord cutters, as well as a chapter about virtual multichannel video programming distributors (vMVPDs).

Table of contents

  • 1. Overview
    • Number of pay TV subscribers worldwide 2019-2025

    • Pay TV penetration rate 2020, by country

    • Number of pay TV households in the U.S. 2013-2025

    • Growth of the number of pay TV households in the U.S. 2017-2024

    • Pay TV penetration in the U.S. 2010-2020

    • Revenue of U.S. cable and pay TV providers 2005-2019

    • Expenses of U.S. cable and pay TV providers 2007-2019

    • U.S. cable and pay TV providers revenue 2010-2019, by source

    • Consumer expenditure on entertainment in the U.S. 2017-2020, by segment

  • 2. Companies
    • Pay TV providers with largest number of subscribers in the U.S. 2020

    • TV subscription by brand in the U.S. 2020

    • Comcast: no of video subscribers in the U.S. 2014-2020

    • AT&T: no of video subscribers in the U.S. 2014-2020

    • Charter: no of video subscribers in the U.S. 2014-2020

    • DirecTV: no of video subscribers in the U.S. 2014-2020

    • Dish Network: no of video subscribers in the U.S. 2014-2020

    • Verizon: no of video subscribers in the U.S. 2014-2020

    • Altice: no of video subscribers in the U.S. 2014-2020

    • Mediacom: no of video subscribers in the U.S. 2014-2020

  • 3. Consumer behavior
    • Share of pay TV and SVoD households in the U.S. 2019-2020

    • Share of adults who subscribe to a cable TV service U.S. 2020, by age group

    • TV subscription payment in the U.S. 2020

    • Drivers of TV subscription payment in the U.S. 2020

    • Average monthly spending on pay TV in the U.S. 2021

    • Pay TV subscribers using video service bundles in the U.S. and Canada 2020

    • U.S. teens: video content consumption 2015-2020, by platform

  • 4. Cord cutters
    • Number of cord-cutting households in the U.S. 2019-2024

    • Total subscriber losses for cable companies in the U.S. 2014-2020

    • Cord-cutting penetration in the U.S. 2019-2024

    • Subscriber losses for selected cable companies in the U.S. 2020

    • Churn rate of cable companies in the U.S. 2014-2020

    • Cord cutting among pay TV subscribers in the U.S. 2020, by age

    • Opinion on saving money by cutting the cord in the U.S. 2021

    • Number and share of cord-cutters/nevers in the U.S. 2014-2019

  • 5. vMVPDs
    • Pay TV versus virtual MVPD subscriber growth in the U.S. 2016-2020

    • Number of vMVPD subscribers in the U.S. Q4 2020

    • Online TV and video viewers swapping traditional pay TV for vMVPD U.S. 2019-2020

    • Number of channels on vMVPD platforms U.S. 2021

    • Daily viewing time on vMVPDs in the U.S. and Canada 2020

    • Key benefits of using a vMVPDs service in the U.S. and Canada 2020

    • Screens for streaming in the U.S. and Canada 2020

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