Pay TV in the U.S.

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Statista dossier on pay TV in the U.S.

This dossier has been compiled to provide statistical information about pay TV in the United States.

Table of contents

  • 1. Global market overview
    • Global television subscription revenue 2012-2021

    • Global TV advertising expenditure 2015-2017

    • Number of pay TV subscribers worldwide 2010-2022, by region

    • Pay TV subscriber additions worldwide 2018, by region

    • Pay TV subscriber additions worldwide 2017, by technology

    • Pay TV penetration rate 2018, by country

    • Global pay TV revenue 2010-2023, by region

  • 2. U.S. market overview
    • Revenue of U.S. cable and pay TV providers 2005-2016

    • U.S. cable and pay TV providers revenue 2010-2016, by source

    • Expenses of U.S. cable and pay TV providers 2007-2016

    • Number of pay TV households in the U.S. 2015-2020

    • Growth of the number of pay TV households in the U.S. 2015-2020

    • Number of pay TV households in the U.S. 2014-2019, by type

    • Number and share of cord-cutters/nevers in the U.S. 2014-2018

  • 3. Market leaders
    • Pay TV providers with largest number of subscribers in the U.S. 2018

    • Comcast Corporation's revenue 2006-2017

    • Comcast Corporation's net income 2006-2017

    • Number of Comcast's video customers 2006-2017

    • Comcast's pay TV market share 2008-2024

    • Dish Network's revenue 2006-2017

    • Dish Network's net income 2006-2017

    • Number of Dish Network's subscribers 2011-2017

    • Dish Network's pay TV market share 2008-2024

    • AT&T video revenue 2013-2017

    • AT&T number of video connections 2013-2017

    • DirecTV's pay TV market share from 2008 to 2023

    • Number of HBO subscribers in the U.S. 2009-2017

  • 4. Audiences
    • Traditional pay-TV vs. subscription streaming video in the U.S. by age 2017

    • Share of pay-TV subscribers with a DVR in the U.S. 2017

    • Interest in tailored pay-TV packages in North America 2017

    • Most popular channels for a customized TV package in U.S. 2017

    • Share of households streaming SVOD daily in the U.S. 2018, by user age group

    • Corded pay TV subscribers using streaming services in the U.S. 2018

  • 5. Cord-cutting
    • Cord-cutting penetration in the U.S. 2018

    • Share of cord nevers U.S. 2018, by age

    • Cordless subscribers to streaming services in the U.S. 2018

    • Plans to change cable/satellite providers in North America Q4 2017

    • Number of cord-cutting households in the U.S. 2018

    • Number of broadband only TV households in the United States 2017

    • Reasons for termination of cable subscription in the U.S. 2018

    • Corded pay TV users keeping their subscriptions in the U.S. 2018, by age group

  • 6. Video on demand
    • Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type

    • Share of households streaming SVOD daily in the U.S. 2018, by user age group

    • Number of primary & secondary SVoD subscribers in the U.S. 2021

    • U.S. consumer spending on digital home entertainment 2012-2017, by type

    • TVoD services market share in the U.S. 2017

    • Netflix subscribers among VoD users in the U.S. 2018, by age

    • Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age

    • HBO Go subscribers among VoD users in the U.S. 2018, by age

    • Hulu subscribers among VoD users in the U.S. 2018, by age

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