Market research in the U.S.

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Statista dossier on market research in the United States

This dossier presents a range of statistics and facts about market research in the United States. It provides an overview of the market and follows up with financial data on the leading market research companies, as well as spending and research methods used by researchers.

Table of contents

  • 1. Market overview
    • Global revenue of market research from 2008 to 2017

    • Distribution of global market research revenue by region 2017

    • Market research revenue in the U.S. 2009-2017

    • Market research revenue in the U.S. by segment 2013-2017

    • Full-time U.S. employees of the leading market research companies 2005-2017

    • Market research companies leading client sectors in the U.S. 2017

    • Leading market research companies by U.S. research revenue in 2017

    • Number of full-time employees at the leading U.S. market research companies in 2017

  • 2. U.S. market leaders
    • Market research revenue of Nielsen Holdings in the U.S. 2013-2017

    • Market research revenue of IQVIA in the U.S. 2013-2017

    • Market research revenue of Kantar in the U.S. 2013-2017

    • IRi's market research revenue U.S. 2013-2017

    • Ipsos's market research revenue U.S. 2013-2017

    • GfK's market research revenue U.S. 2013-2017

    • Westat's market research revenue U.S. 2013-2017

  • 3. Market research methods
    • Market research spend in the U.S. by research project type 2017

    • Market research spend in the U.S. by method of survey 2017

    • Market research spend in the U.S. by research method 2017

    • Market research spend in the U.S. by research design 2017

    • Market research revenue share by service in the U.S. 2017

  • 4. Market researchers
    • Daily tasks of a market researcher in the U.S. 2017-2018

    • Most used tools in market research in the U.S. 2017-2018

    • Leading challenges in the market research industry in the U.S. 2017

    • Most reliable sources of data for market researchers in the U.S. 2017

    • New market research technologies planning to use in the U.S. 2018

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