Market research

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Statista dossier on market research

This dossier presents a range of statistics and facts about the global and United States market research industry.

Table of contents

  • 1. Global industry overview
    • Global revenue of market research from 2008 to 2016

    • Global revenue of market research from 2009 to 2016, by region

    • Distribution of global market research revenue in 2016, by region

    • Annual growth in market research revenue worldwide in 2016, by region

    • Market share of the market research industry worldwide 2016, by country

    • Countries with the largest market research revenue worldwide 2016

    • Leading market research companies worldwide by global research revenue 2016

  • 2. United States industry overview
    • Global revenue of the leading U.S. market research firms 2001-2017

    • Revenue of the leading U.S. market research firms by region 2001-2017

    • Market research revenue in the U.S. 2009-2016

    • Full-time U.S. employees of the leading market research companies 2005-2017

    • Leading market research companies by U.S. research revenue in 2017

    • Research revenue of the leading U.S. market research companies in 2017, by region

    • Number of full-time employees at Kantar in the U.S. 2007-2017

    • Number of full-time Nielsen Holdings employees in the U.S. 2007-2017

  • 3. Global leaders
    • Research revenue of Nielsen Holdings worldwide 2006-2017

    • Number of full-time Nielsen Holdings employees in the U.S. 2007-2017

    • Research revenue of Kantar worldwide 2006-2017

    • Number of full-time employees at Kantar in the U.S. 2007-2017

    • Revenue of Ipsos 2000-2017

    • Number of Ipsos employees worldwide 2000-2017

    • Revenue of GfK Group worldwide 2007-2017

    • Number of employees of GfK Group worldwide 2005-2016

  • 4. Research methods
    • Market research: global distribution of revenues by method of survey 2016

    • Market research spend in the U.S. by research method 2016

    • Traditional quantitative methods used in the market research industry worldwide 2017

    • Traditional qualitative methods used in the market research industry worldwide 2017

    • Emerging market research approaches used worldwide 2017

    • Tasks performed in a typical work week in the market research industry worldwide 2017

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