Market research

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Statista dossier on market research

Table of contents

  • 1. Industry overview
    • Global revenue of the market research industry 2008-2019

    • Global revenue of the market research industry by region 2009-2019

    • Distribution of global market research revenue by region 2019

    • Annual growth in market research revenue worldwide by region 2019

    • Market share of the market research industry worldwide by country 2019

    • Countries with the largest market research revenue worldwide 2019

    • Leading market research companies worldwide by global research revenue 2016-2019

    • Emerging research skills by organizations worldwide 2020

  • 2. Global leaders
    • Research revenue of Nielsen Holdings worldwide 2006-2019

    • Number of full-time Nielsen Holdings employees in the U.S. 2007-2019

    • Research revenue of Kantar worldwide 2006-2019

    • Number of full-time employees at Kantar in the U.S. 2007-2019

    • Research revenue of IQVIA worldwide 2013-2019

    • Revenue of Ipsos worldwide 2000-2020

    • Number of Ipsos employees worldwide 2000-2020

    • Research revenue of GfK worldwide 2007-2019

    • IRi's global market research revenue 2010-2019

  • 3. Research methods
    • Market research: global distribution of revenue by method of survey 2019

    • Countries with the largest share of online market research spend 2019

    • Countries with the largest share of face-to-face market research spend 2019

    • Most used quantitative methods in the market research industry worldwide 2020

    • Most used qualitative methods used in the market research industry worldwide 2020

    • Emerging market research approaches used worldwide 2020

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