Market research

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Statista dossier on market research

This dossier presents a range of statistics and facts about the global market research industry. It provides an overview of the industry and follows up with financial data of the leading market research companies in the world, as well as research methods used by researchers.

Table of contents

  • 1. Industry overview
    • Global revenue of the market research industry 2008-2018

    • Global revenue of the market research industry by region 2009-2018

    • Distribution of global market research revenue by region 2018

    • Annual growth in market research revenue worldwide by region 2018

    • Market share of the market research industry worldwide by country 2018

    • Countries with the largest market research revenue worldwide 2018

    • Leading market research companies worldwide by global research revenue 2018

  • 2. Global leaders
    • Research revenue of Nielsen Holdings worldwide 2006-2017

    • Number of full-time Nielsen Holdings employees in the U.S. 2007-2017

    • Research revenue of Kantar worldwide 2006-2017

    • Number of full-time employees at Kantar in the U.S. 2007-2017

    • Research revenue of IQVIA worldwide 2013-2017

    • Revenue of Ipsos 2000-2018

    • Number of Ipsos employees worldwide 2000-2018

    • Revenue of GfK Group worldwide 2007-2017

    • IRi's global market research revenue 2010-2018

  • 3. Research methods
    • Market research: global distribution of revenue by method of survey 2018

    • Countries with the largest share of online market research spend 2018

    • Countries with the largest share of face-to-face market research spend 2018

    • Most used quantitative methods in the market research industry worldwide 2018

    • Most used qualitative methods used in the market research industry worldwide 2017

    • Emerging market research approaches used worldwide 2018

    • Tasks performed in a typical work week in the market research industry worldwide 2017

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