Love and sex in Japan

Love and sex in Japan
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Statistics report on love and sexuality in Japan

This dossier presents insights and statistics on love and sex in Japan. The paper provides an overview of romantic relationships and sexuality within Japanese society, including statistics on (online) dating and matchmaking, marriage, sexual behavior, sexual minorities, paid sexual services, and sex crimes.

Table of contents

    • Crucial criteria in potential spouse choice according to Japanese bachelors in 2021

    • Crucial criteria in potential spouse choice according to Japanese bachelorettes 2021

    • General image of sex among Japanese women 2021, by age group

    • General image of sex among Japanese men 2021, by age group

    • Ways Japanese married couples first met each other as of 2021

    • Most popular dating apps in Japan 2022, by revenue

    • Market size of online matchmaking services Japan in 2018-2026

    • Matchmaking service usage in Japan 2021, by type

    • Share of unmarried Japanese partaking in organized marriage dates online 2021

    • Popular means to meet dating partners during COVID-19 in Japan 2021, by gender

    • Important preparations for omiai online dates 2021

    • Leading points checked out in a partner during marriage dates in Japan 2021

    • Future marriage intentions of Japanese bachelors 1987-2021

    • Future marriage intentions of Japanese bachelorettes 1987-2021

    • Reasons for marriage according to Japanese bachelors in 2021

    • Reasons for marriage according to Japanese bachelorettes in 2021

    • Number of registered marriages Japan 2012-2021

    • Mean age of marriage Japan 1955-2020, by gender

    • Bridal and wedding market size in Japan 2013-2023

    • Share of Japanese who talk about sex with their partners 2021, by gender and age

    • Share of women using contraceptive methods Japan 1990-2022

    • Share of Japanese men not using condoms for vaginal sex 2021, by age group

    • Main reasons for not taking the pill among Japanese women 2021, by age group

    • Share of sexually inexperienced Japanese bachelors in 2021, by age

    • Share of sexually inexperienced Japanese bachelorettes in 2021, by age

    • Sexual orientation in Japan 2021

    • Sexual attraction in Japan 2021

    • Exposure to LGBTQ+ in everyday life in Japan 2021

    • Familiarity with major LGBT terms among Tokyo residents 2021

    • Opinion on same-sex marriage in Japan 2021

    • Number of municipalities allowing civil unions and registered couples Japan 2021-2022

    • Number of sex-related businesses in Japan 2015-2022

    • Number of sex-related businesses in Japan 2018-2022, by type

    • Number of store based sex businesses in Japan 2015-2022

    • Number of store based sex businesses in Japan 2022, by type

    • Number of non-store based sex businesses in Japan 2015-2022

    • Number of non-store based sex businesses in Japan 2022, by type

    • Number of sexual harassment consultations Japan FY 2012-2021

    • Number of recognized cases of rapes and forcible indecencies Japan 2013-2022

    • Number of arrested cases of molestation (chikan) in Japan 2014-2020

    • Number of restraining orders stalking incidents in Japan FY 2012-2021

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