Love and sex in Japan

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Statista Dossier about love and sexuality in Japan

This dossier presents insights and statistics on love and sex in Japan. The paper provides an overview of love and sexuality within Japanese society, including statistics on (online) dating and matchmaking, marriage and divorce, sexual attitudes, sexual minorities, paid sexual services and sex crimes.

Table of contents

  • 1. Overview
    • Perception of finding a partner contributing to happiness in Japan 2019

    • Relationship status of straight and queer individuals Japan 2019

    • Main features that make a man beautiful in Japan 2019

    • Main features that make a woman beautiful in Japan 2019

    • Opinion on likelihood of loneliness in Japan 2020

  • 2. Matchmaking and (online) dating
    • Perception of romantic relationships contributing to happiness in Japan 2019

    • Prefectures with the most dates among married couples in Japan 2019

    • Market size of online matchmaking services Japan in 2017-2025

    • Dating app user share Japan 2019

    • Leading dating apps in Japan 2019, by gender

  • 3. Marriage and divorce
    • Number of registered marriages Japan 2009-2018

    • Mean age of marriage Japan 1955-2019, by gender

    • Prefectures with the most content married couples in Japan 2019

    • Bridal and wedding market size in Japan 2011-2020

    • Number of divorces in Japan 2008-2017

  • 4. Sexuality and pleasure
    • Perception of sex life contributing to happiness in Japan 2019

    • Satisfaction with sex life among Japanese 2019

    • Frequency of sex among married couples in Japan 2018

    • Cheating experiences among Japanese 2020, by gender

    • Number of sex shops in Japan 2015-2019

    • Sexual wellness products market size Japan FY 2014-2019

    • Market size of Japanese sexual image and adult video businesses FY 2015-2019

    • Health benefits of masturbation according to Japanese 2019

  • 5. LGBT community
    • Familiarity with the term LGBT among Japanese 2019

    • Common sources for learning about LGBT Japan 2019

    • Share of LGBT individuals who came out in Japan 2019, by confidant

    • Awareness of the term "coming out" and its meaning among heterosexual Japanese 2019

    • Reasons for LGBT individuals to not come out at the work Japan 2019

  • 6. Paid sexual services
    • Number of sex-related businesses in Japan 2015-2019

    • Number of sex-related businesses in Japan 2019, by type

    • Number of store based sex businesses in Japan 2015-2019

    • Number of store based sex businesses in Japan 2019, by type

    • Number of non-store based sex businesses in Japan 2015-2019

    • Number of non-store based sex businesses in Japan 2019, by type

  • 7. Sex offenses
    • Workplace harassment experienced by heterosexual and LGBT individuals Japan 2019

    • Number of sexual harassment consultations in Japan FY 2009-2018

    • Number reported cases rape and forcible indecencies Japan 2016-2018

    • Number of arrested molesters (Chikan) in Japan 2014-2018

    • Number of restraining orders stalking incidents in Japan FY 2009-2018

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