Grocery stores: Sam's Club shoppers in the United States

Consumer Insights report

Grocery stores: Sam's Club shoppers in the United States

This report offers the reader a comprehensive overview of Sam's Club shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sam's Club shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on grocery stores: Sam's Club shoppers in the United States

  • 36% of Sam's Club shoppers are Millennials
  • 55% of Sam's Club shoppers are female
  • Sam's Club has a larger share of shoppers with a high income than other grocery stores
  • Grocery store shoppers in general and Sam's Club shoppers specifically, live in similar type of communities
  • Being successful is more important to Sam's Club shoppers than to other grocery store shoppers

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