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Consumer Insights report
Trader Joe’s is an American grocery store chain with around 500 locations, primarily in the western United States. It ranks eighth for grocery chains in the country. Its customers tend to be younger and conscious of their health and social issues, reflecting the Trader Joe’s product range and brand.
This Statista report provides empirically founded and deep insights into the grocery store landscape.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Trader Joe's shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Trader Joe's shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)