Ramadan in Southeast Asia

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Statista Dossier on Ramadan in Southeast Asia

This dossier presents information about Ramadan in Southeast Asia, with a focus on Indonesia and Malaysia. It provides insights on consumer behavior, media usage, retail sales as well as travel during the Muslim holy month in the two biggest Muslim-majority countries in Southeast Asia.

Table of contents

  • 1. Overview
    • Number of people worldwide celebrating Ramadan 2020 by region

    • Forecasted share of Muslim population Southeast Asia 2020 by country

    • Share of population Indonesia 2010 by religion

    • Share of population in Malaysia 2010 by religion

  • 2. FMCG and retail sales
    • Growth of retail sales during Ramadan Indonesia 2017-2019

    • Growth of food product retail in Ramadan Malaysia 2019 by category

    • Leading FMCG product sales derived from Ramadan price promotions Malaysia 2019

    • Distribution of Hari Raya expenditure of Muslims in Malaysia 2019

    • Most frequented food establishments Ramadan Malaysia 2019

    • Average revenue growth of shopping apps during Ramadan Indonesia 2019

  • 3. Consumer behavior
    • Distribution of planned holiday bonus spending Indonesia 2020 by age group

    • Influence on Ramadan shopping decisions Indonesia 2020

    • Ramadan purchase intent Indonesia 2020 by category

    • How respondents spent their Eid holiday allowance Indonesia 2019 by gender

    • Breakdown of purchases made during Hari Raya sales Malaysia 2020 by product category

    • Amount spent on online purchases during Hari Raya sales Malaysia 2019

    • Comparison of level of engagement in consumer activities Ramadan Malaysia 2019

  • 4. Media usage
    • Average daily media time spent Ramadan Indonesia 2020

    • Average daily media time spent Ramadan Malaysia 2020

    • Smartphone app use during Ramadan Indonesia 2020

    • User growth for religious apps during Ramadan Indonesia 2019

    • User growth for religious apps during Ramadan Malaysia 2019

    • Average app revenue growth during Ramadan Indonesia 2019 by vertical

    • YoY app install growth rate Ramadan Indonesia 2019 by vertical

  • 5. Travel
    • Average revenue growth of travel apps during Ramadan Indonesia 2019

    • Share of respondents who were planning on traveling home for Eid Indonesia 2020

    • Reasons for not going home to celebrate Eid in Indonesia 2020

    • Reasons for going home for Eid despite government restrictions Indonesia 2020

  • 6. COVID-19 and change in consumer behavior
    • Grocery retailers visited during COVID-19 outbreak in Malaysia 2020

    • Stocked up food items MCO COVID-19 in Malaysia 2020

    • Effects of the coronavirus outbreak on domestic travel plans Indonesia 2020

    • Respondents avoiding public places during COVID-19 outbreak Indonesia 2020

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