Airlines: Southwest Airlines customers in the United States

Consumer Insights report

Airlines: Southwest Airlines customers in the United States

Founded in 1967, Southwest Airlines is one of the top three leading airlines in the United States. Consumers from all age groups use this airline in the U.S., and it is almost equally popular among both female and male customers there. Travel is one of the most common interests among Southwest Airline’s users who also take interest in food, music, and reading/writing.  

Check out more exciting data of Southwest Airlines in the United States airlines market with this report. It provides in-depth analysis about Southwest Airline users in the U.S. 

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Southwest Airlines customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Southwest Airlines customers in the United States (''brand users'') against U.S. airline customers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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