Revenue of Southwest Airlines 2010-2020

In the fiscal year of 2020, Southwest Airlines generated over 9 billion U.S. dollars in revenue. The airline saw incremental increases since 2010, before declining severely in 2020.   

  

Southwest Airlines' financial metrics

   Southwest Airlines brings in more operating revenue than it pays in operating expenses, an indication of the financial stability for the company. The airline held total assets at 25.9 billion U.S. dollars in 2019, an increase of over 10.4 billion U.S. dollars since 2010. Southwest Airlines is one of the top ten largest airlines worldwide, in terms of sales in 2018. 

  

Customer experience with Southwest 

   As one of the largest low-cost carriers in the world, Southwest faces a trade-off of cost-effectiveness with customer contentment. In 2019, customers had a satisfaction index score of 79 for the airline company. About 79.4 percent of Southwest's flights were on time in 2019, placing the airline in the center of ranked airlines. The company had a rate of 2.89 mishandled bags per 1,000 passengers in that same year, standing close to the middle amongst its competitors.