Liverpool FC fans in England 2018/19 report

Consumer Insights report



  • Introduction
  • Club popularity

Liverpool FC fans’ demographic profile
  • General demographics
  • Life values
  • Sporting interests
  • Attitudes towards football

Club image
  • Like and dislike – Liverpool FC fans
  • Like and dislike – all football fans

European Football
  • European leagues
  • European cups

Media and social media
  • Following football games
  • Information behavior
  • Website types
  • App types
  • Social media posts
  • Social media

Fan merchandise
  • Merchandise ownership
  • Merchandise spending
  • Sports brands

  • Language: English
  • Released: August 2020
More than 7,500

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