NASCAR

The Statista dossier
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Statista dossier on NASCAR

The dossier presents a range of statistics and facts about NASCAR. It contains data on the brand value, revenue, fan base, and television viewers for this sport.

Table of contents

  • 1. TV viewership
    • Average U.S. TV audience of NASCAR races 2019

    • NASCAR TV viewers in the U.S. 2019

    • NASCAR total TV viewers in the U.S. 2019

    • NASCAR average TV rating in the U.S. 2019

    • TV rating Daytona 500 in the U.S. 2000-2019

    • Daytona 500 TV viewers in the U.S. 2000-2019

    • Average TV audience of NASCAR Cup Series finale 2019

    • Average TV audience of NASCAR Cup Series 2019

  • 2. Fans
    • NASCAR fans in the U.S. 2016, by gender

    • NASCAR viewers in the U.S. 2016, by age

    • NASCAR fans in the U.S. 2017, by ethnicity

    • NASCAR fans in the U.S. 2017, by ethnicity and party

    • NASCAR fan opinions on who sports fans are in United States in 2017

    • NASCAR favorability in the U.S. 2018, by political party

    • Top NASCAR purchases by fans in the United States in 2017

    • NASCAR fans in the U.S. 2018, by city

    • NASCAR drivers with the most social media mentions during the playoffs in 2019

  • 3. Revenues
    • Racing teams of NASCAR ranked by revenue 2017

    • Revenue of NASCAR's Hendrick Motorsport team 2006-2017

    • Revenue of NASCAR's Team Penske racing team 2006-2017

    • Revenue of NASCAR's Roush Fenway Racing team 2006-2017

    • Revenue of NASCAR's Front Row Motorsports team 2014-2017

  • 4. Brands and sponsorship
    • Most valuable sport event brands worldwide 2019

    • Brand value of the Daytona 500 2012-2017

    • Most active NASCAR sponsors on Twitter 2019

    • Racing teams of NASCAR ranked by team value 2018

    • Value of NASCAR's Hendrick Motorsport team 2006-2018

    • Value of NASCAR's Joe Gibbs Racing team 2006-2018

    • Value of NASCAR's Stewart-Haas Racing team 2010-2018

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