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Consumer Insights report
Founded in 1996, Indigo is one of the top three bookstores in Canada. The Canadian bookstore chain is based in Toronto, Ontario. Most of Indigo’s customers reside in urban communities, and reading or writing is an important interest among them.
Check out valuable insights about Indigo in the Canadian bookstores market landscape with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Indigo shoppers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Indigo shoppers in Canada (''brand users'') against Canadian book store shoppers in general (''category users''), and the overall Canadian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)