Washing machines: Ignis in Italy 2021 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of Ignis in Italy against all other consumers in the same category (in this case washing machines), and the overall onliners in Italy.

Washing machines
Washing machines are home appliances used to wash laundry. Analyses in this report are based on respondents' answers to the question "What brand is the washing machine in your household?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used washing machine brands in Italy
• Gender
• Age
• Household size
• Community
• Age of consumers in Italy
• Share of consumers in Italy in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Italy live
• Communities in Italy where consumers live

• Agreement with statements in Italy
• Top 10 hobbies and interests of Ignis customers in Italy
• Agreement with statements on innovation by consumers in Italy
• Most important aspects of life for consumers in Italy

• Type of device consumers in Italy use regularly to access the internet
• Social media activities in Italy by type
• Type of media, consumers in Italy have been using in the past 4 weeks
• Top 10 places where Ignis customers in Italy have seen adverts in the past 4 weeks