Household Appliances

Household appliances are a diverse market, covering everything from tiny coffee makers, fit only for an espresso, to enormous four-door refrigerators that can contain enough food to feed a village. While the first household appliances, stoves and electric cookware, hit the market in the early 1900s the availability and variety has since exploded. Demand for household appliances has developed into a global industry worth several hundred billion U.S. dollars in sales every year. With increasing wealth, bigger living spaces, and access to electricity, home appliances are now affordable for a large share of the global population to assist in daily home and household tasks. Overall, the home and household appliances market is forecast to grow, profiting from the dynamically growing smart home market.

Market size

Home appliances market worth several hundred billion in sales

Revenue of home and household appliances worldwide from 2018 to 2028, by category (in trillion U.S. dollars)

Please wait

Further details: Visit original statistic Revenue of home and household appliances worldwide from 2018 to 2028, by category (in trillion U.S. dollars)

The household appliances industry generates several hundred billion U.S. dollars in sales every year across its two main categories – small and major appliances. In 2022, worldwide retail sales of major appliances exceeded 400 billion U.S. dollars, while small appliances’ sales reached 240 billion U.S. dollars. Most home appliance sales still happen offline, as e-commerce sales of major appliances make up a quarter of the market. This share is somewhat higher in the small appliances category.

Household appliances market
Home appliances in the United States
Furniture & Appliances e-commerce report 2020

Market segments

Major and small appliances are the main segments in the industry

Retail unit volume of home and household appliances worldwide from 2018 to 2028, by category (in billion units)

Please wait

Further details: Visit original statistic Retail unit volume of home and household appliances worldwide from 2018 to 2028, by category (in billion units)

The central split in home and household appliances is between small and major appliances. The major appliances segment includes laundry appliances, refrigeration appliances, air conditioners, and major kitchen appliances such as ranges and ovens. The small appliances segment encompasses three subsegments: small cooking appliances (e.g., rice cookers), food preparation appliances like blenders, and home environment appliances such as vacuum cleaners.

Domestic appliance sales worldwide
Refrigerators
Washing machines

Industry trends

IoT brings smart to home and kitchens worldwide

Revenue of the smart home market worldwide from 2019 to 2028 (in million U.S. dollars)

Please wait

Further details: Visit original statistic Revenue of the smart home market worldwide from 2019 to 2028 (in million U.S. dollars)

As homes are becoming more and more connected, smart homes in general and, more specifically, smart appliances have become a major driver of growth in the industry. The interconnected appliances market grew at a compound annual growth rate of more than 10% in 2020-2023 and is projected to grow further until 2027. This growth includes the increasing demand for smart kitchen appliances but goes beyond just traditional appliances. Sales of collaborative robots have also shown strong growth.

Smart home
Smart kitchen appliances market worldwide
Mobile cobot market size

Industry leaders

Europe is home to several well-established home appliance manufacturers

Selected leading home appliances manufacturers worldwide ranked by revenue in 2022 (in billion U.S. dollars)

Please wait

Further details: Visit original statistic Selected leading home appliances manufacturers worldwide ranked by revenue in 2022 (in billion U.S. dollars)

The largest home and household appliances manufacturers are coming from the United States (Whirlpool), China (Midea, Haier), South Korea (LG), and Europe. The most well-known appliance manufacturers in Europe are the BSH Home Appliances Group, Miele, Electrolux, and the SEB Groupe.

Whirlpool
Haier Group
Electrolux

Unique aspect of the industry

Home robots

Mobile cobots market volume worldwide from 2021 to 2030 (in units)

Please wait

Further details: Visit original statistic Mobile cobots market volume worldwide from 2021 to 2030 (in units)

Another growing market in the world of household appliances is the one containing robots, cobots, and service robots for everyday needs. Robots of this sort have become increasingly sophisticated and as such demand has soared. Robots that help automate simple tasks, such as vacuuming or mowing the lawn, have been particularly successful. Other robots, such as companion robots for children, or the potentially revolutionary Tesla assistant robot, are also being advanced rapidly.

Mobile cobot market
AI-powered robotics market
Robotic vacuum cleaner market growth

State of the industry

  • Cooking appliances and equipment
  • Home & household appliances
  • Household appliances in Europe
  • Major Appliances: market data & analysis
  • Small Appliances: market data & analysis
  • Smart Appliances: market data & analysis
  • Household Appliances: market data & analysis
  • Household appliances in Italy

Industry Definition

Home and household appliances are machines and devices that assist with various household functions and are mostly used in private households. They are often also referred to as domestic or electric appliances, or white goods, and split into two main categories: small and major appliances. Within this category, Statista provides information about the products, brands, and companies divided across the two main segments of home appliances.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)