Household Appliances

The first electric and gas-powered household and home appliances hit the market in the early 1900s. Since then, the demand for household appliances has developed into a global industry worth several hundred billion U.S. dollars in sales every year. With increasing wealth, bigger living spaces, and access to electricity, home appliances are now affordable for a large share of the global population to assist in daily home and household tasks. Household appliances, or white goods, are grouped into two categories: Major appliances and small appliances.

Whereas refrigeration appliances are today found in almost any household worldwide, adoption rates of other major and small appliances rates vary quite a bit from country to country. Overall the home and household appliances market is forecast to grow, profiting from the dynamically growing smart home market.

Household appliances retail sales worldwide
421.8bn USD
Global major home appliances unit shipments
Leading home appliance manufacturers worldwide
Whirlpool, LG, Haier, Midea

Market size

Home appliances market worth several hundred billion in sales
Household appliances retail sales value worldwide from 2015 to 2024 (in billion U.S. dollars), by category
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The household appliances industry generates several hundred billion U.S. dollars in sales every year across its two main categories – small and major appliances. In 2020, worldwide retail sales of major appliances exceeded 300 billion U.S. dollars, while small appliances’ sales reached 110 billion U.S. dollars. Most home appliance sales still happen offline, as e-commerce sales of major appliances make up a quarter of the market. This share is somewhat higher in the small appliances category.

Household appliances market
Home appliances in the United States
Furniture & Appliances e-commerce report 2020

Market segments

Major and small appliances are the main segments in the industry
Household appliances retail unit volume worldwide from 2015 to 2024 (in million units), by product type
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The central split in home and household appliances is between small and major appliances. The major appliances segment includes laundry appliances, refrigeration appliances, air conditioners, and major kitchen appliances such as ranges and ovens. The small appliances segment encompasses three subsegments: small cooking appliances (e.g., rice cookers), food preparation appliances like blenders, and home environment appliances such as vacuum cleaners.

Cooking appliances
Washing machines

Industry trends

IoT brings smart to home and kitchens worldwide
Smart home appliances market retail unit volume worldwide from 2015 to 2019, by region (in million units)
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As homes are becoming more and more connected, smart homes in general and, more specifically, smart appliances have become a major driver of growth in the industry. The interconnected appliances market grew by a compound annual growth rate of more than 40% in the last few years and is projected to grow f.urther This growth includes the increasing demand for smart kitchen appliances but goes beyond just traditional appliances. Sales of vacuum robots, for example, have also shown strong growth.

Smart home
Smart kitchen appliances market worldwide
Domestic consumer robots market worldwide

Industry leaders

Europe is home to several well-established home appliance manufacturers
Selected leading home appliances manufacturers worldwide ranked by revenue in 2019 (in billion U.S. dollars)
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The largest home and household appliances manufacturers are coming from the United States (Whirlpool), China (Midea, Haier), South Korea (LG), and Europe. The most well-known appliance manufacturers in Europe are the BSH Home Appliances Group, Miele, Electrolux, and the SEB Groupe.

Haier Group

Industry Definition

Home and household appliances are machines and devices that assist with various household functions and are mostly used in private households. They are often also referred to as domestic or electric appliances, or white goods, and split into two main categories: small and major appliances. Within this category, Statista provides information about the products, brands, and companies divided across the two main segments of home appliances.

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