Funnel analysis of smart home appliance ownership South Korea 2022

Published by
Jang Seob Yoon,
Jun 26, 2024
According to a survey conducted in South Korea by Opensurvey in May 2022, more than 83 percent of respondents were aware of smart home appliances. The conversion rate from familiarity to ownership experience was around 40.2 percent, resulting in a respondent share of around 33.5 percent.

Funnel analysis of smart home appliance ownership in South Korea as of May 2022

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Release date

May 2022

Region

South Korea

Survey time period

May 14 to 16, 2022

Number of respondents

2,000 respondents

Age group

20-59 years

Method of interview

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Overview

5

Segments

5

Penetration

3

Consumption

4

Special focus: Brand awareness

6

Further related statistics

10

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Topics

Home appliances in South KoreaDefense industry in South KoreaSpace industry in South KoreaConsumer electronics in South KoreaMobile internet usage in South Korea
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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$149 USD $199 USD
per month, billed annually 1
Buy now
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    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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