The foodservice industry landscape in Indonesia
The foodservice industry in Indonesia is dominated by independent businesses in most segments, resulting in an estimated aggregate sales value of over 26 billion U.S. dollars in 2022. Nevertheless, the major player in the industry was the fast-food chain brand McDonalds in terms of sales value in 2022. Kentucky Fried Chicken (KFC), operated by PT Fast Food Indonesia Tbk, came in second as the leading foodservice brand in the country. The strategic partnership with the online delivery service, Gojek since late 2020, as well as price discounts, and innovative menus, are cited as crucial factors leading to KFC’s accomplishment in the Indonesian market.Small family-owned street stalls or eateries, commonly known as warung mushrooming across the archipelago, are also key contributors to the Indonesian foodservice industry. These types of foodservice establishments are an integral part of the daily life of most Indonesians, where people from all social and economic standings can meet and socialize over some delicious home-cooked meals. While these foodservice operators may never reach a five-star rating, they will always be a crowd favorite due to a sense of comfort and their affordable prices. As of 2022, there were a total of around 97.9 thousand street stalls and kiosks in Indonesia.
