Mobile internet usage in Indonesia
The development of innovative features and technologies that smartphones are equipped with nowadays, coupled with user preferences to access the internet on smartphones, has made mobile phones a primary device for internet use in Indonesia. This was enabled by major mobile operators such as Telkomsel, Indosat, and XL Axiata, who have improved 3G and 4G coverage throughout the country, with mobile broadband performance and average speed steadily increasing. 4G network is now available in over 90 percent of the country from all providers. This has resulted in a continued growth in mobile internet customers.Popular mobile apps in Indonesia
Android is the leading mobile operating system in Indonesia, with over 90 percent of the market share, followed by iOS with about ten percent of the mobile devices market. Indonesian Android users spend the most time on social and communication apps, with about 19 billion hours spent in the fourth quarter of 2021. Among these networks, Facebook remains the most used social media application, with more than 129 million users. This makes it the third country with the largest user base in the world, almost all of whom access the platform via their mobile. In the social networking landscape, the Chinese video-sharing app TikTok has solidly established its presence in the Indonesian market, just a few years after launching in the country. The app has seen the highest growth in social app usage in Indonesia, with one of the highest year-on-year growth in monthly time spent worldwide.The increase in time spent by Indonesians on apps in recent years has also benefited the e-commerce sector, with shopping apps such as Shopee, Tokopedia, and Lazada concentrating the largest numbers of active users. Indonesian consumers also rely heavily on super apps for their daily routines, as they have the distinction of concentrating daily online activities into an all-in-one service. The strong growth in the use of food and drink mobile apps at the end of 2021 has benefited Grab and Gojek, which dominate this market. They offer e-wallet services such as GoPay and Ovo, which centralize cashless payments and allow for discounts as well as cashback offers.
