Leading PC vendors in Europe

The market leaders in the PC hardware market across the EMEA region are HP Inc. and Lenovo, occupying a combined share of more than 50 percent of the market, while other notable vendors include Dell, Apple, Acer, and Asus. When looking solely at PC shipments across Western Europe, HP Inc. and Lenovo once again control around 50 percent of the market. For tablet devices, Apple and Samsung dominate tablet shipments in the EMEA region, with other notable vendors such as Lenovo, Huawei, and Microsoft also being featured. In line with this, the Android and iOS operating systems account for over 90 percent of the tablet market in the region.

PC penetration in Europe

In 2021, the number of households with a computer in Europe is projected to surpass 301 million, with forecasts suggesting this is likely to approach 330 million by 2025. Household computer penetration in Europe is predicted to reach 85 percent in 2021, with Central and Western Europe, as well as Northern Europe, expected to record a penetration figure of over 90 percent. European countries with the highest household computer penetration rates include Luxembourg, Iceland, and Denmark, while Russia, the country with the greatest number of computer households at 41 million, had a penetration rate of just over 70 percent.

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