PC market in Europe - Statistics & Facts
Desktop computers and laptops have become key tools for work and study. Their presence within offices and households has increased year by year, making them one of the most important markets for the technology industry. In general, the PC market in Europe is performing positively in terms of sales. The total computing market is expected to grow annually by 0.6 % (CAGR 2017-2020) in Europe, reaching 105.2 billion U.S. dollars in 2020, while the laptop and tablet market is expected to grow annually by 0.9 % (CAGR 2017-2020).
The European desktop PC segment in comparison has a relatively slower rate of growth and presents lower revenues overall. Signs of a small decline were already present in Italy, where computer device sales to consumers measured 293,800 units for desktop PCs in 2015, compared to 2.4 million for tablets and 1.3 million for notebooks. The number of desktop PCs and notebooks sold on the consumer market in Germany also suggests a higher interest among consumers for notebooks and other portable devices.
Positive performance overall can be seen in other countries as well in terms of sales and ownership. In the UK computer and telecommunications retail sales were at 367 million British pounds in the month of August 2016. Regarding the willingness to buy a new device, the share of UK consumers intending to buy a laptop was higher among younger generations, with 19 percent of individuals aged between 18 and 24 years interested in buying in the next twelve months compared to 13 percent of respondents between 35 and 44 years of age. In Italy the total value of computer, electronic products in 2015 reached 11.6 billion euros.
The desktop operating system market in Italy is also interesting to observe, as Windows 7 leads over Windows 10. A similar trend can be observed in Norway, where Win7 also holds the largest market share of leading desktop operating systems, followed by Win10 and OS X.
Similarly Win7 held the largest share of the desktop operating system market in Sweden in the same year, but not in neighboring Denmark.
PC market in the UK - Important statistics
- 1. Penetration rate & ownership
PC penetration in the United Kingdom (UK) 2009-2016- Laptop penetration in the United Kingdom (UK) 2009-2016
- +Personal computers: ownership in Great Britain Q1 2011-Q1 2017
- +Laptop ownership in Great Britain Q3 2010-Q1 2017
- +Tablet computers: ownership in Great Britain Q4 2010-Q1 2017, by device
- UK households: ownership of home computers 1985-2016
- Households with a desktop computer in the United Kingdom (UK) 2016, by income group
- Households with a desktop computer in the UK 2016, by household composition
- +Frequency of purchasing a new desktop computer in the UK 2017
- 2. Sales
- +Desktop and deskside PCs: UK manufacturer sales 2008-2016
- +PCs with a CPU and input/output devices: UK manufacturer sales 2008-2016
- +Laptops, notebooks and palm-top organisers: UK manufacturer sales 2008-2016
- +Computers retail sales volume annual index in Great Britain 2007-2016
- +Computers retail: Sales volume percentage change in Great Britain 2007-2016
- +Computer & telecom equipment: retail sales value index in Great Britain 2007-2016
- Computer and telecomms: retail sales volume index monthly in Great Britain 2014-2016
- Monthly computer and telecomms equipment sales value index in Great Britain 2014-2016
- Computers & telecomms: quarterly sales volume index in Great Britain 2014-2016
- Computers and telecomms equipment: sales value quarterly index in Great Britain 2016
- +Computer and telecommunications retail sales in Great Britain 2014-2016
- +Computers and telecommunications average retail spend in Great Britain 2014-2016
- 3. Revenue
- 4. Expenditure
- +Expenditure on desktop PCs in the United Kingdom (UK) 2013-2016
- +Expenditure on laptops and netbooks in the United Kingdom (UK) 2013-2016
- +TV, video and computers: Weekly UK household expenditure 2016 by gross income
- +Share of UK household spend going on TV & video equipment, by disposable income group
- +TV, video and computers: Weekly UK household expenditure 2016, by age
- 5. Usage
- Computer usage penetration in the United Kingdom (UK) 2004-2015
- Share of people who have ever used a computer in the UK 2005-2015
- Share of people who use a computer every day in the United Kingdom (UK) 2003-2015
- United Kingdom: desktop screen resolutions used 2010-2016
- +Leading video streaming online services ranked by number of PC users in the UK 2016
- Newsbrand readers via PC in the United Kingdom (UK) 2017, by age and frequency
- +Share of reasons for buying a new desktop computer in the UK 2017
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Topic: Desktop PC market in the UK
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