Strong retail networkAs of 2020, Gucci was the fourth most valuable luxury brand worldwide, behind Louis Vuitton, Chanel, and Hermès. In that year, the brand had a value of about 27.2 billion U.S. dollars. It is the largest brand owned by its parent company, the Kering Group. The majority of Gucci’s revenue is attributed to leather goods, such as handbags and wallets, followed by shoes and ready-to-wear clothing. Although it is a European brand, there are currently 212 Gucci stores operating in emerging countries worldwide, compared to only 105 in Western Europe.
As a luxury brand, Gucci products are more expensive than average, many of their handbags are priced at well over a thousand dollars each. However, across different income groups, Americans find ways to afford the brand, with about 31 percent of consumers who earn between two and three thousand dollars per month owning a Gucci item. This proportion rises to 50 percent for Americans who earn between eight and nine thousand dollars per month. In fact, a 2018 survey found that a little less than a third of all Americans owned a fashion item or accessory from Gucci.