As of 2018, Gucci was the third most valuable luxury brand worldwide, behind Louis Vuitton and Hermès. In that year, the brand had a value of about 22.4 billion U.S. dollars. It is the largest brand owned by its parent company, the Kering Group. The majority of Gucci’s revenue is attributed to leather goods, such as handbags and wallets, followed by shoes and ready-to-wear clothing. Although it is a European brand, there are currently 222 Gucci stores operating in emerging countries worldwide, compared to only 116 in Western Europe. Gucci also has the most retail stores of any luxury brand, with 520 worldwide.
As a luxury brand, Gucci products are more expensive than average, many of their handbags are priced at well over a thousand dollars each. However, across different income groups, Americans find ways to afford the brand, with about 31 percent of consumers who earn between two and three thousand dollars per month owning a Gucci item. This proportion rises to 50 percent for Americans who earn between eight and nine thousand dollars per month. In fact, a 2018 survey found that a little less than a third of all Americans owned a fashion item or accessory from Gucci.
Gucci also has a strong online presence, with nearly 18 million visits to their website in 2018, making it the fourth most visited luxury brand website in that year. The brand also has a popular Instagram page, with nearly 25 million followers as of May 2018.