The company currently has two core revenue segments, namely the luxury division, which brings in the largest share of revenue, and the sports and lifestyle division. The luxury segment is composed of companies designing, manufacturing and marketing leather goods, watches and jewelry, apparel, fragrances and beauty products. Some of the most prominent companies in this portfolio are Gucci, Saint Laurent, Alexander McQueen, Bottega Veneta, Stella McCartney, Sergio Rossi, Christopher Kane and Boucheron. The most successful category of product in this segment is leather goods, which generates over 50 percent of the Kering Group's luxury division global revenue, while the most successful luxury brand is currently Gucci. The sport and lifestyle division designs, manufactures and markets apparel, footwear and accessories under the brand names Puma and Volcom. In this category, the German giant Puma is by far the company’s largest player, having generated approximately 3.64 billion euros in global revenues in 2015.
According to the 2015 Financial Times Global 500 list, Kering is also one of the leading general retailers in Europe, along with Spanish giant Inditex and the Swedish multinational Hennes & Mauritz (H&M), based on a market value of over 24 billion U.S. dollars. Aside to its many recent acquisitions, the company has also recently gone through a complete rebranding process. In 2013, the company changed its former name of PPR (Pinault-Printemps-Redoute) to the current one, which is meant to invoke the English word “caring”; a statement of the company’s care toward its customers and employees alike. At the same time, Kering has re-evaluated its corporate responsibility practices and its sustainability.
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