Louis Vuitton is currently the most valuable luxury brand in the world. This is particularly impressive considering that the global personal luxury goods market has seen an almost three-fold increase in revenue since 1995. In 2016, LVMH Group’s fashion and leather goods segment brought in 12.7 billion Euros in global sales, a slight increase from 2015 figures. The wine and spirits segment has also seen a consistent increase in sales over the last years.
LVMH Group continues to open more stores worldwide, with nearly a hundred new stores opening between 2015 and 2016. However, in 2016 the number of employees dropped for the first time since 2008.
In recent years, social media has played a significant role in the luxury goods and cosmetics market. Several brands belonging to LVMH Group have developed strong online presences. Louis Vuitton, for example, has the most followers on Facebook of any other luxury brand as of June 2017. In contrast, a 2017 survey of affluent American households, found 6.5 percent of respondents with an income of $200,000 or more owned some Louis Vuitton brand apparel, accessories, or footwear, a slight decline from 2016.