Louis Vuitton is currently the most valuable luxury brand in the world. This is particularly impressive considering that the global personal luxury goods market has seen a 134 billion euro increase in revenue since 2009. In 2019, LVMH Group’s fashion and leather goods segment brought in 22.24 billion Euros in global sales. The wine and spirits segment has also seen a consistent increase in sales over the last years.
LVMH Group continues to open more stores worldwide, with over three hundred new stores opening between 2018 and 2019. However, in 2016 the number of employees dropped for the first time since 2008. The employee count has since bounced back, and grown to over 156,000 as of 2019.
In recent years, social media has played a significant role in the luxury goods and cosmetics market. Several brands belonging to LVMH Group have developed strong online presences. Louis Vuitton, for example, has the most followers on Facebook of any other luxury brand as of May 2019. A 2018 survey of American households found that among consumers who earn over 10,000 U.S. dollars per month, about 27 percent own at least one Louis Vuitton fashion item or accessory.