FMCG retail in the Philippines

In the Philippines, food was the leading household expenditure amounting to about 2.6 trillion Philippine pesos in 2018. The market of the food industry paved the way for the steady growth of fast-moving consumer goods business in the country, as figures showed that this sector accounted for about 56 percent of the total FMCG value in 2018. Additionally, the beverage sector was the second most important expenditure within local households with a share of 18 percent. There were many FMCG brands in the market, but only a few were recognized in terms of their penetration within local households. In 2018, the leading FMCG brand in the local market belonged to Lucky Me with consumer reach points of 812 million.

The growth of the FMCG sector in the Philippines has put the country in 8th position across the Asia-Pacific Region with volume growth of 0.8 percent, and this indicator was the turning point for retail business. In 2018, the food retail sales value in the Philippines was around 47.4 billion U.S. dollars. Packaged food and drink were valued at 22 billion U.S. dollars in 2015, and by 2020 it is forecasted to reach 30 billion U.S. dollars. The inclination to foods that are easy and quick to obtain helps to sustain this thriving industry. Ready to eat food and drinks was one of the go-to essentials of a working population when entering markets across the country.

Various retails outlets and chains in the Philippines gradually emerged. The growth of food retailers, specifically convenience stores in the country, grew by 15 percent in 2016 and 20 percent in 2017. Among all the convenience stores, 7- Eleven had the highest number of stores with a total of around 2.3 thousand chains. The increase in the number of mini-marts brought convenience to local customers, especially those living within the commercial communities.

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FMCG retail industry in the Philippines

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Beverage business

Retail store growth by type

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