Food retail business amidst the COVID-19 pandemic in the Philippines

Along with the rising growth of food retail sales in the country is the increasing popularity of different retail channels selling various food products. With the onslaught of the COVID-19 pandemic in the Philippines, supermarket chains increasingly dominated the food retail scene. As of a recent finding, supermarkets or hypermarkets were the most popular shops for purchasing items in bulk among consumers during the novel coronavirus (COVID-19) pandemic in the Philippines.

Food items made of packaged pasta and noodles, as well as canned goods, are popular in the Philippines. In a recent finding, the retail sales value of packaged rice, pasta, and noodles amounted to approximately one billion U.S. dollars, and its compound annual growth rate between 2014 and 2018 was one of the highest among all packaged foods consumed in the Philippines. It was no surprise that these items, including canned goods, were also the main items purchased in bulk during the COVID-19 pandemic in the Philippines, as they last longer compared to other food products.

Food consumption in the Philippines in the years to come

Consumers in the Philippines value convenience and fair prices when they purchase food items. Many consumers are price sensitive despite a growing middle-class and improved average household income in the Philippines. The pandemic and frequent calamities affecting the country are two reasons why Filipinos are particularly selective in their food purchases, which must be affordable, convenient, and ready to eat. Hence, packaged foods have increasingly become more popular among consumers. It was forecasted that the retail sales value of packaged foods in the Philippines would amount to approximately 16 billion U.S. dollars by 2023.

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