Performance of the FMCG sector in the PhilippinesThe Philippines has experienced significant changes in public life, trade, and domestic demand because of the lockdown known as the Enhanced Community Quarantine to battle the spread of COVID-19 in the country. Containment measures have led to increasing unemployment, declining incomes, and suppressed consumption. Filipinos sought social distancing amidst the pandemic. Even so, offline sales of FMCG in the country have not been greatly affected. Most of the sales in the Philippines' food market were made through offline channels. Furthermore, Filipinos' household spending on food and non-alcoholic beverages remained high, as more people value essential goods than non-essential goods.
Sari-sari stores are popular offline sales channels for many Filipinos. They are micro-enterprises commonly found in smaller communities and rural areas. These stores typically employ family members, with a starting capital of as low as 30 thousand pesos. The most common products sold in these stores are drinks, sweets, and canned items such as sardines, corned beef, tuna, salmon, and cooking oil. Sari-sari stores had the highest value share to total FMCG in the Philippines, followed by supermarkets and hypermarkets.