Music market in Norway - statistics & facts

In recent years, the revenue of the Norwegian music market overall increased, reaching more than 5.3 billion Norwegian kroner in 2019. In 2020, the industry saw a sharp decline, likely related to the coronavirus pandemic of 2020, reaching 3.5 billion kroner. Concerts accounted for the highest share of the total music market value in 2020, at 42 percent. Most of the concert revenue came from ticket sales. While the live music revenue and share of Norwegians visiting a concert, music festival or other live music event had increased significantly over the years leading up to 2020, those numbers are expected to experience a sharp decrease in 2020 and 2021 due to the cancellation of most in-person events to stop the spread of the coronavirus.

Record labels in Norway

The Norwegian music market might not be as big as the ones of the major European markets such as the United Kingdom, however; it still plays an important part within the Nordic region. As in most music markets, record labels play an important role in distribution music and promoting artists. Especially the largest music companies, such as Sony Music Entertainment Norway AS or Universal Music AS, have used the last couple of years to increase their revenue. This rise is also reflected in the increase in recorded music industry revenue generated in Norway, which reached over one billion Norwegian Kroner in 2020. While revenues from copyright royalties make up a big part of the revenue, the income is mostly earned through performance rights as well as broadcasting of music, while online and streaming only play a minor role in comparison.

Norwegian music consumers

While the Norwegian music market might not be the biggest one, music surely plays an important role for Norwegians. In 2021, men listened to music for an average of 104 minutes while women averaged 83 minutes. Among the Norwegian population, music was especially popular among 16- to 25-year-olds, who spend 152 minutes listening to music on a daily basis. Music is increasingly consumed digitally, for example via smartphones, and less through physical mediums such as CDs. However, among older generations, CDs are still an important format of consumption.

Interesting statistics

In the following 4 chapters, you will quickly find the 25 most important statistics relating to "Music market in Norway".

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