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Music market in Norway - statistics & facts

In recent years, the revenue of the Norwegian music market increased and reached over five billion Norwegian kroner in 2018. For comparison, it was roughly 3.7 billion Norwegian kroner in 2012. Concerts accounted for the highest share of the total music market value in 2018, at 60 percent. Most of the concert revenue came from ticket sales. Live music event operators recorded a total ticket sales income of about 2.8 billion Norwegian kroner. Similarly, the share of Norwegians visiting a concert, music festival or other live music event generally increased recently. A survey from 2020 found that nearly two thirds of the population have been to such an event in the preceding 12 months, which was a growth of five percent compared to 2015.

Recorded music, including digital and physical formats, made up the second highest share of the total music market value in Norway in 2018. Not surprisingly, most of the revenue came from streaming services, such as Spotify or YouTube Music. In 2019, those providers generated over 700 million kroner in revenue. And it is still increasing. By contrast, the turnover of physical formats, like CDs or vinyl, steadily declined in the past years and amounted to only 59 million kroner as of 2019. This development is also reflected in the music sales volume. In 2018, the music industry recorded a sales volume of one million physical formats and downloads each. Contrary to that, the number of streams amounted to more than 13.5 billion.

The most valuable record labels and music publishers in Norway are the major labels Universal Music, Sony Music, and Warner Music. According to the most available data, together they generated revenues of over 600 million Norwegian kroner. Overall, the turnover of the sound recording and music publishing industry in Norway increased steadily in the past decade, reaching a value of roughly 1.9 billion kroner in 2018. However, due to the coronavirus (COVID-19) outbreak and the following consequences, music companies expect a sharp decline in their income. Most of the enterprises interviewed in the survey have lost up to 50,000 Norwegian kroner because of cancellations or postponing. 24 percent of respondents even stated a loss of more than one million kroner.

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Music market in Norway

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