Music market in Denmark - statistics & facts

Although being one of the smallest countries, Denmark belongs to the largest music product markets in the world. The per capita spending on music media amounted to about 12.57 U.S. dollars as of 2018. Only five other countries recorded a higher value that year. Danish musicians of note include, among others, Aqua, Safri Duo and MØ. Additionally, the country has produced three Eurovision Song Contest (ESC) winners as of May 2019 and thus ranked among the top ten of the most successful countries in the European competition. The last winner of the ESC from Denmark was the singer and songwriter Emmelie de Forest in 2013. However, while domestic recorded music generated a sales revenue of about 200 million Danish kroner in 2019, the value was twice as high for foreign productions.

The growth of the Danish live music market

With a forecast market value of 349 million U.S. dollars for 2023, Denmark also has one of the largest live music markets in Europe. By contrast, in 2018, the value was only half as much. Similarly, visiting concerts, music festivals, or other live music events is becoming more and more popular. The share of Danes that have been to such an event in the preceding 12 months increased from 62 percent in 2017 to 68 percent in the survey period of 2020. The average number of concerts visited remained stable in these years.

Which music genres are most popular in Denmark?

The majority of Danes visiting a concert went to non-classical concerts. Over one fifth stated to do so in a 2018 survey. Just six percent of those interviewed have been to classical live music events. This tendency to pick non-classical genres could also be observed in another survey from 2020, which found that pop and rock music are most liked among the Danish population, at 60 percent and 45 percent of respondents, respectively. Vintage pop and rock from the 1950s to the 1970s, as well as acoustic singer/songwriter followed, with about a quarter of respondents each listening to those music styles. Contrary to that, classical music ranked sixth among the most popular genres in Denmark, among 19 percent of respondents.

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Music market in Denmark

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