Audio

Including market segments such as live music, digital music as well as podcasts and radio, the audio industry sector has undergone major developments over the last couple of years. The market for music downloads has consistently decreased over the last years reaching 2.7 U.S. dollars average revenue per user in 2020, compared to 27.5 dollars for music streaming and 15.9 dollars for digital music. The increasing importance of streaming and digital consumption of audio content is estimated to continue while the role of downloads is predicted to steadily decrease. Overall, the audio market's diversity is likely to deepen following the progressing changes in the way music and audio content is consumed.

Satellite radio services revenue worldwide
6.2bn USD
Global live music revenue
19bn USD
Leading music publisher worldwide by revenue share
Sony/ATV

Industry Insights

Digital music: Apple Music in the United States 2021 Brand Report

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Market size

Digital music consumption is growing
Digital music revenue in selected countries worldwide in 2021 (in million U.S. dollars)
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Digital music consumption is becoming increasingly important for the audio market as the revenue driver. The market generating the highest revenue within the segment is the United States, at 6.7 billion U.S. dollars in 2020, followed by China with 1.6 billion dollars. Live music on the other hand, once very popular, has suffered a blow due to the global pandemic, with the number of ticket sales for live concerts dropping from 57 million in 2019 to just over 13 million tickets in 2020.

Number of music tour tickets sold worldwide 2011-2020
Digital Market Outlook: digital music revenue country comparison 2020
Coronavirus impact on music revenue growth worldwide 2020

Market segments

Streaming is becoming the new normal
Growth in music streaming revenue worldwide from 2013 to 2020
Further details: Visit original statistic

Music consumption has significantly changed due to streaming services. In 2019, the music streaming revenue increased by close to 23 percent, accounting for 56 percent of the total recorded music revenue. These figures are set to grow further, surpassing 21 billion dollars by 2025. On the other hand, music downloads revenue shows a downhill trend, with a revenue of two billion U.S. dollars in 2020 declining to below 1.5 billion in 2025.

Digital Music - Revenue worldwide
Digital Music - Users worldwide
Online revenue for Music Events worldwide

Industry trends

Live music expected to recover
Live music industry revenue worldwide from 2014 to 2025 (in billion U.S. dollars)
Further details: Visit original statistic

Overall, the live music industry is growing with revenues in 2019 surpassing 28 billion U.S. dollars. Due to the pandemic this number plummeted in 2020 to approximately ten billion but is likely to recover after the crisis, with revenues being estimated to reach 19 billion in 2021 and coming to pre-pandemic level in 2022. Before the events of 2020, live music industry had been steadily growing and is predicted to continue on this path, closing in on 31 billion dollars by 2024.

Most successful music tours worldwide
Global music tour revenues
Live music industry revenue worldwide by source

Industry leaders

Where do people listen to audio content?
Share of music streaming subscribers worldwide in the 1st quarter of 2020, by company
Further details: Visit original statistic

With more of the audio entertainment moving online, industry leaders have developed through content distribution. In 2019, Spotify was the most popular music streaming platform with 35 percent of consumers using the service. The Swedish streaming giant now outranks Apple Music which claimed 19 percent of subscribers and Amazon with its 15 percent subscriber share. In the third quarter of 2020, Spotify demonstrated the company’s market dominance by reaching 320 million active subscribers.

Spotify MAUs worldwide
Spotify: quarterly revenue worldwide
Top podcast publishers by global streams and downloads

Industry Definition

The audio category presents wide-ranging data on global audio entertainment. It covers all aspects of the music industry, including key financial figures on leading record labels, the concert business, music awards, and global music industry revenue.

Within this sector, Statista offers sales figures for physical music and highlights trends in the digital music market via data on streaming revenues, music downloads, and the most popular streaming services worldwide. Insights into listening behavior and global audience preferences are further complemented with statistics on radio stations and use, podcast consumption, and overall listening times.

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