Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
Get in touch with us nowDownward trends in France
In France, the future of the tobacco sector is also uncertain. Indeed, the number of tobacco producers has generally decreased each year and declined by over 50 percent between 2016 and 2019. The surface area dedicated to tobacco cultivation has also followed the same downward trend, decreasing by almost two thousand hectares since 2016. Additionally, the fact that fewer and fewer cigarettes are sold annually, combined with the steady drop in the number of daily smokers are other indicators that tobacco-growing is not the most lucrative endeavor in the country anymore.Sales of tobacco in France
The sales volume of tobacco products is steadily declining, but sales value seems to be moving in the opposite direction. French households are spending an increasing amount of money on tobacco every year. One look at the evolution of the average price of a pack of the most sold brand of cigarettes is enough to understand how this phenomenon came to be. In fact, this price increase is the number one reason why French smokers decided to start vaping. Even though health concerns are not the primary motivation behind the use of e-cigarettes, and their health effects are still unclear. The vapor they create contains fewer carcinogens than tobacco smoke, meaning e-cigarettes are likely less harmful than smoking. Likewise, these devices are among the many methods developed to help people give up smoking, which experts agree is never too late to benefit from.
