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Oral care market - Statistics & Facts

With the exception of 2020, the oral care market revenue has increased worldwide in recent years and, according to the Statista Consumer Market Outlook, is expected to keep growing in the future. As of 2020, the revenue amounted to almost 44 billion U.S. dollars. This was an average per capita revenue of the oral care market of 5.87 U.S. dollars. That same year, among all countries, the market was by far largest in the United States. By comparison, the revenue of the Chinese oral care market came in second place, reaching about three billion U.S. dollars less.

Toothpaste in the United States

According to a Statista survey, most Americans used paste toothpaste in 2020. Gel toothpaste followed with a significantly lower number of users. That same survey found, alongside regular toothpaste, Americans also widely used whitening and sensitive toothpastes often. Tartar control was the least popular type of toothpaste. In 2020, Procter & Gamble was the leading U.S. toothpaste vendor with sales of over one billion U.S. dollars. Sales of the top five vendors of toothpaste reached around 2.9 billion U.S. dollars in that year. Other major players were Colgate-Palmolive, GlaxoSmithKline, and Church & Dwight.

Leading companies worldwide

The global company Procter & Gamble (P&G) manufactures and sells consumer goods across multiple product segments. P&G is one of the world's leading companies in the oral care segment with its brand Oral-B. In 2020, the company’s global net sales amounted to about 70.95 billion U.S. dollars. The consumer products company Colgate-Palmolive can be seen as the largest competitor for P&G. It operates in the oral, personal and home care segment, and in the pet nutrition segment. In 2020, the net sales generated worldwide by Colgate-Palmolive reached 16.47 billion U.S. dollars, of which almost 13.6 million U.S. dollars were generated within the oral, personal and home care segment.

Key figures

The most important key figures provide you with a compact summary of the topic of "Oral care market" and take you straight to the corresponding statistics.

United States

Leading companies

Interesting statistics

In the following 4 chapters, you will quickly find the 31 most important statistics relating to "Oral care market".

Oral care market

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Oral care market - Statistics & Facts

With the exception of 2020, the oral care market revenue has increased worldwide in recent years and, according to the Statista Consumer Market Outlook, is expected to keep growing in the future. As of 2020, the revenue amounted to almost 44 billion U.S. dollars. This was an average per capita revenue of the oral care market of 5.87 U.S. dollars. That same year, among all countries, the market was by far largest in the United States. By comparison, the revenue of the Chinese oral care market came in second place, reaching about three billion U.S. dollars less.

Toothpaste in the United States

According to a Statista survey, most Americans used paste toothpaste in 2020. Gel toothpaste followed with a significantly lower number of users. That same survey found, alongside regular toothpaste, Americans also widely used whitening and sensitive toothpastes often. Tartar control was the least popular type of toothpaste. In 2020, Procter & Gamble was the leading U.S. toothpaste vendor with sales of over one billion U.S. dollars. Sales of the top five vendors of toothpaste reached around 2.9 billion U.S. dollars in that year. Other major players were Colgate-Palmolive, GlaxoSmithKline, and Church & Dwight.

Leading companies worldwide

The global company Procter & Gamble (P&G) manufactures and sells consumer goods across multiple product segments. P&G is one of the world's leading companies in the oral care segment with its brand Oral-B. In 2020, the company’s global net sales amounted to about 70.95 billion U.S. dollars. The consumer products company Colgate-Palmolive can be seen as the largest competitor for P&G. It operates in the oral, personal and home care segment, and in the pet nutrition segment. In 2020, the net sales generated worldwide by Colgate-Palmolive reached 16.47 billion U.S. dollars, of which almost 13.6 million U.S. dollars were generated within the oral, personal and home care segment.

Interesting statistics

In the following 4 chapters, you will quickly find the 31 most important statistics relating to "Oral care market".

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