Most chosen health & beauty brands 2022

This statistic presents the twenty leading health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) worldwide in 2022. That year, Colgate was the leading brand for health and beauty, with approximately 4.3 billion consumer reach points. Lifebuoy and Sunsilk ranked in second and third place, both with over two billion consumer reach points.

Leading health and beauty brands ranked by consumer reach points worldwide in 2022 (in millions)

Characteristic	Consumer reach points* in millions
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Release date

June 2023

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Region

Worldwide

Survey time period

2022

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Date of release is date of consultation.

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