This statistic depicts the brand value of the leading personal care brands worldwide in 2018. In that year, the value of the Crest (Procter & Gamble) brand amounted to about 3.37 billion U.S. dollars.
Personal Care Industry Worldwide
The personal care industry envelopes a variety of products, including makeup, fragrances, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. These segments are complementary and through their diversity they are able to satisfy all consumers’ needs and expectations with regard to cosmetics. The industry overlaps with other markets like chemical, health care, and petroleum. The latter is important as personal care product raw materials, such as propylene glycol, come from petroleum products.
Some of the leading personal care companies in the world include L’Oréal, Procter & Gamble, Unilever, Colgate-Palmolive and Beiersdorf. Over the coming years companies will continue to invest in eco-friendly practices. Manufacturers will also respond to demand for more natural products, widening their natural and herbal product lines. Marketing efforts will likely be increasingly geared to stress environmental protection through non-toxic ingredients.
