In 2015, the company's sales amounted to 69.4 billion U.S. dollars worldwide. This revenue was generated as a result of Procter & Gamble's numerous billion U.S. dollar brands within the consumer goods industry. In 2016, four of the company's brands were ranked within the top fifteen personal care brands in the world; the leading one being Gillette, which had a brand value of about 16.4 billion U.S. dollars.
Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. In 2016, the company spent approximately 7.24 billion U.S. dollars. In the United States alone, Procter & Gamble spent 121 million U.S. dollars promoting its Cover Girl brand in 2015.
As of 2013, Procter & Gamble has rebranded itself as PGE (Procter & Gamble Entertainment) with a new logo and an emphasis on multi-platform entertainment production.