Messaging & Social App Use Triples in 2013
Along with the growing adoption of smartphones, app usage is increasing as well. According to Flurry Analytics, overall app use increased 115 percent in 2013, with the fastest growing app categories being messaging & social and utilities & productivity. Flurry reports app use in terms of app sessions rather than in terms time spent with apps, i.e. people have opened gaming apps 66 percent more often in 2013 than in 2012.
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to October 2014 (in billions)
Apple App Store: number of downloads as of October 2014
- Most popular Apple App Store categories in September 2014, by share of available apps
Most popular Apple App Store categories in September 2014
- Number of free and paid mobile app store downloads worldwide from 2011 to 2017 (in billions)
Mobile app stores: number of free and paid downloads 2011-2017
- Global number of mobile messaging users 2013-2014Global number of mobile messaging users 2013-2014
- Mobile messaging preference reasons of UK WhatsApp users 2013Mobile messaging preference reasons of UK WhatsApp users 2013
- Number of smartphone apps owned and used in the United Kingdom (UK) 2013Number of smartphone apps owned and used in the United Kingdom (UK) 2013
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