According to a 2022 survey, consumer experiences for products were the most attractive use case for the metaverse in the retail industry. Up to 35 percent of respondents would explore metaverse uses for product purchases, while another 28 percent thought the same about services. Retailers could also adopt metaverse features for enterprise purposes, an option in which 16 percent of consumers were interested.
Share of consumers interested in metaverse use cases in the retail industry in 2022, by type
Survey carried out in Brazil, India, Japan, China, United Kingdom, and the United States. The survey sample was representative of the national population.
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Beyond Games. (January 11, 2023). Share of consumers interested in metaverse use cases in the retail industry in 2022, by type [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1378930/consumers-interested-in-metaverse-uses-in-retail/
Beyond Games. "Share of consumers interested in metaverse use cases in the retail industry in 2022, by type." Chart. January 11, 2023. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1378930/consumers-interested-in-metaverse-uses-in-retail/
Beyond Games. (2023). Share of consumers interested in metaverse use cases in the retail industry in 2022, by type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1378930/consumers-interested-in-metaverse-uses-in-retail/
Beyond Games. "Share of Consumers Interested in Metaverse Use Cases in The Retail Industry in 2022, by Type." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1378930/consumers-interested-in-metaverse-uses-in-retail/
Beyond Games, Share of consumers interested in metaverse use cases in the retail industry in 2022, by type Statista, https://www.statista.com/statistics/1378930/consumers-interested-in-metaverse-uses-in-retail/ (last visited November 10, 2024)
Share of consumers interested in metaverse use cases in the retail industry in 2022, by type [Graph], Beyond Games, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1378930/consumers-interested-in-metaverse-uses-in-retail/
