TV ad spending as a share e of total ad expenditure in Brazil 2016-2022, by type

Published by
J. G. Navarro,
Oct 22, 2024

In 2022, TV – including free-to-air TV, pay TV, and TV merchandising – attracted little more than 48 percent of the total advertising spending in Brazil.

TV advertising spending as a percentage of total advertising expenditure in Brazil from 2016 to 2022, by type

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Sources

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Release date

September 2023

Region

Brazil

Survey time period

2016 to 2022

Supplementary notes

* According to the source, data collection changed in 2022 onward. Including free-to-air TV, pay TV, and TV merchandising. In 2022, the source did not break down the percentages by type of TV advertising.

The date of release is the date of access.

Data preceding 2022 was retrieved from earlier releases.

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