Global E-Commerce Sales to Reach $1.2 Trillion This Year
In terms of buyer penetration, mature markets such as North America and Western Europe are still far ahead of emerging markets. 72 percent of internet users in Western Europe and North America are expected to buy goods or services online this year, whereas penetration in Asia is still below 50 percent. Considering the fact, that internet penetration is also lower in emerging markets, the real difference in e-commerce adoption is probably even higher than the data at hand suggests.
This chart shows estimates for global e-commerce sales and online buyer penetration in 2013, broken down by region.