How App Engagement Varies Across Categories
While Nielsen research earlier this year suggested that there may be an upper limit to how many apps people use, the time people spend using apps continues to increase. New research from Localytics, an app analytics platform, shows that in August 2014 people spent 21% more time in apps than they did a year earlier. Music, health and social networking apps saw the largest increases with usage increasing 79%, 51% and 49%, respectively.
What's interesting is the fact that different types of apps see very different usage patterns. Social media apps for example are launched very often, but an average session only lasts 2.5 minutes. This "snacking behaviour", as Localytics calls it, could be a testament to the fear of many users to miss out on their friends' social media updates. Music apps on the other hand see the highest average session length, which also makes sense given the common usage of music apps during commutes or downtime.
- Most used mobile apps in France as of March 2015Most used mobile apps in France as of March 2015
- Leading mobile apps in the United States 2016, ranked by unique visitorsLeading mobile apps in the United States 2016, ranked by unique visitors
- Most popular mobile apps in the UK in 2012, ranked by unique visitorsMost popular mobile apps in the UK in 2012, ranked by unique visitors
- Google: global annual revenue 2002-2016Google: global annual revenue 2002-2016
- Number of monthly active WhatsApp users as of 2013-2017Number of monthly active WhatsApp users as of 2013-2017
- U.S. internet usage penetration 2016, by age groupU.S. internet usage penetration 2016, by age group
- Most popular Apple App Store categories 2016Most popular Apple App Store categories 2016
- Mobile ad spend worldwide 2015-2020Mobile ad spend worldwide 2015-2020
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Robin Hüdepohl