Amazon's Relentless Focus on Long-Term Growth
If there is one thing that Amazon’s founder and CEO Jeff Bezos is famous for, it’s his relentless commitment on long-term growth. Having ignored critics for years, Bezos’ willingness to sacrifice short-term profits for long-term success appears to be bearing fruit.
Not only has Amazon cemented its position as the no.1 online retailer in countless markets, it has also built an industry-leading cloud computing business and established itself as a serious contender in the growing media streaming landscape.
The company has achieved all that by constantly re-investing most of its profits. In the past twelve months, Amazon made a net profit of $596 million. In 2004, it made $588 million. The difference being: in 2015, Amazon generated $107 billion in revenue, which is more than 15 times the amount it had made in 2004. Our chart below illustrates Amazon’s strategy by contrasting the company’s revenue and profit growth since 1997.
- Global net revenue of Amazon 2014-2016, by segmentGlobal net revenue of Amazon 2014-2016, by segment
- Number of Amazon Video subscribers in Western Europe 2015-2021Number of Amazon Video subscribers in Western Europe 2015-2021
- Most popular U.S. Amazon product categories 2016Most popular U.S. Amazon product categories 2016
- Most popular Apple App Store categories 2017Most popular Apple App Store categories 2017
- Ad-selling companies worldwide: digital advertising market share 2016-2019Ad-selling companies worldwide: digital advertising market share 2016-2019
- Digital display ad revenue in the U.S. 2016-2019, by companyDigital display ad revenue in the U.S. 2016-2019, by company
- Total and e-commerce U.S. retail trade sales 2000-2015Total and e-commerce U.S. retail trade sales 2000-2015
- Value of the leading retail brands worldwide 2017Value of the leading retail brands worldwide 2017
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