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Amazon - statistics & facts

Amazon is an international e-commerce company offering online retail, computing services, consumer electronics, digital content, as well as other local services such as daily deals and groceries. Initially launched as an online marketplace for books in 1994, the Seattle-based company has since become a multinational conglomerate and one of the most valuable brands worldwide. In 2019, Amazon’s net revenue amounted to 280 billion U.S. dollars, a record figure primarily driven by e-retail sales of electronics and other products on the platform, third-party seller revenues, AWS activities, and subscription services like Amazon Prime.

Amazon dominates the e-commerce landscape in the United States

According to recent industry figures, Amazon remains the leading e-retailer in the United States. In 2019, the e-commerce giant accounted for over 50 percent of all retail sales in the country, while Amazon’s global market share amounts to approximately 14 percent. Following digital market trends, the e-retailer has also taken to mobile commerce. As of 2020, Amazon Mobile is among the most popular shopping apps in the United States, and this mobile-friendliness particularly pays off during the holiday season and Amazon Prime Day. This annual online shopping event generates billion-dollar sales figures for the company every year.

Amazon products and services

Over the last few years, Amazon has continuously expanded its portfolio of (digital) products and services. Apart from retail items, the company now offers its own line of personal electronics, which includes the Kindle e-reader and Amazon Echo, a smart speaker that connects to the voice-controlled personal assistant Alexa. One of the company’s flagships in the world of digital entertainment is Amazon Prime Video, a video-on-demand service that launched in 2017 and now competes with the likes of Netflix and Hulu. To access this digital content, users must sign up for an Amazon Prime subscription. While Amazon accounts free of charge, the fee-based Prime membership program provides customers with a wide range of exclusive benefits that range from premium delivery, exclusive deals, and discounts. In 2019, the number of Amazon Prime users worldwide reached 150 million.

Amazon’s user demographics

Amazon is among the most visited websites in the United States. As of 2020, over 213 million visitors frequented Amazon Sites - a figure that is set to increase rapidly during the holiday shopping season. According to internet users in the United States, the leading reasons for shopping on Amazon are its delivery service, broad selection, and prices. While U.S. customer satisfaction with has fluctuated over the years, the e-retailer remains one of the five most influential tech giants in the world.

Interesting statistics

In the following 8 chapters, you will quickly find the 82 most important statistics relating to "Amazon".


Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Amazon" and take you straight to the corresponding statistics.

Amazon shoppers


Interesting Statista reports

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  • Statista Digital Market Outlook


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