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E-commerce revenue forecast in Poland 2017-2024

E-commerce revenue in Poland is expected to grow to 17 billion U.S. dollars in 2024.
Statista’s  Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets. 

Online shopping in Poland

  The number of people deciding to give up the traditional form of online shopping is increasing year on year. Already more than half of the Polish population is shopping in online shops. Online shoppers generally have an excellent reputation for shopping online, which is gradually improving. Online shopping is primarily perceived as uncomplicated and convenient but also gives more choice than buying in traditional shops. What most often encourages the respondents to shop online is the constant 24-hour availability. The majority of Poles indicated more attractive prices than in brick-and-mortar stores as an element that motivates them to buy online. 

Impact of the coronavirus (COVID-19) pandemic on e-commerce in Poland 

    The impact of the coronavirus epidemic on Poland's individual sales channels was of great importance for increasing interest in Internet sales. Closure of large-format stores, reduction of sales in retail stores, and consumers' fear of the contagion have influenced the development of e-commerce in Poland. Not only did Internet sales increase, but also the number of available online shops on the market. Stores, which until the pandemic conducted only retail activity, after the introduction of restrictions, decided to expand their current operations to e-commerce. This concerns mainly shops offering food products. Sales of food products via the Internet before the outbreak of the pandemic were of moderate interest. However, the lockdown contributed to an unprecedented increase in the popularity of these goods. 

E-commerce revenue forecast in Poland from 2017 to 2024*

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Release date

November 2020



Survey time period

2017 to 2024

Supplementary notes

* Forecast.

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Information on the methodology can be found under the link.

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