Global Tourism

Around the World in 10 Hashtags

According to Schofield Insurance, inspiration for the next getaway for millennials often comes from an awe-inspiring picture on social media. Many cited the “instagramability” of a location as a major reason for travelling to a certain city or landmark.

Which landmarks get the most attention on Instagram? According to analysis conducted by Winfields, the landmark with the most hashtags in 2018 is Central Park, coming in at close to 6 million hashtags. Central Park is trailed by the Eiffel Tower and Times Square for most hashtags of 2018. The top ten Instagram landmarks are concentrated in three major countries: The United States, the United Kingdom and France. The Burj Khalifa, the world’s largest man-made structure, is the only top ten Instagram landmark from the Middle East, with a little under 2.5 million tweets in 2018 so far.

Description

This chart shows the top landmarks based on number of Instagram hashtags received in September 2018.

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Selected landmarks with the most Instagram posts worldwide in 2022
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Most instagrammed tourist attractions within Switzerland as of May 2017, by number of tags
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Most instagrammed tourist attractions within the United Kingdom (UK) as of May 2017, by number of tags
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Most instagrammed tourist attractions within Ireland as of May 2017, by number of tags
Rankings of the most mentioned French tourist attractions on Instagram in 2013, by share of mentions
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Selected national parks with the most Instagram posts worldwide in 2022

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