Instagram - Statistics & Facts

Instagram - Statistics & Facts

Statistics and facts about Instagram

Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with a selection of digital filters. As of June 2013, Instagram also started to offer video sharing. The service was initially released as an iOS app but is now also available for other mobile systems as well as online.


As of September 2015, the social network reported more than 400 million monthly active users worldwide. The current Instagram penetration rate among internet users in the United States is 28 percent with the number of Instagram users in the United States projected to surpass 106 million users in 2018.

Overall, Instagram benefits from a strong social integration as users are easily able to share their content to a variety of social networks such as Facebook, Twitter, Flickr and Tumblr. Overall, Instagram is one of the most popular mobile social apps worldwide with the majority of user engagement occurring via mobile app.

Many users follow celebrities on Instagram to gain a glimpse into their glamorous lives, following a similar usage pattern to microblogging service Twitter. The most-followed celebrities on Instagram include Taylor Swift, Kim Kardashian and Beyonce. The possibilities of online self-expression and the display of wealth through photographs are attractive features of the visual medium and lend themselves to celebrity endorsements of products and services.

Instagram also shows big potential in the area of social media marketing and social commerce. The Instagram adoption curve of leaving brand shows that 65 percent of leading brands already have an active account but only 19 percent of those brands have more than 100,000 followers. Due to the strong visual impact of their content, luxury and fashion brands have taken well to the social network.



Photo: Instagram

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