Instagram - Statistics & Facts

Countries with the most Instagram users 2022

Leading countries based on Instagram audience size as of January 2022 (in millions)

Countries with biggest Instagram reach 2022

Countries and territories with the highest Instagram audience reach as of January 2022

Instagram: number of global users 2020-2025

Number of Instagram users worldwide from 2020 to 2025 (in billions)

Instagram: number of users in the United States 2020-2023

Number of Instagram users in the United States from 2020 to 2023 (in millions)

Instagram: most popular posts as of 2022

Most popular posts on Instagram as of December 2022, by number of likes (in millions)

Global social networks ranked by number of users 2022

Most popular social networks worldwide as of January 2022, ranked by number of monthly active users (in millions)

Social media platforms growth of MAU worldwide 2019-2021

Growth of monthly active users of selected social media platforms worldwide from 2019 to 2021

Favorite social networks of U.S. teens 2012-2021

Most popular social networks of teenagers in the United States from fall 2012 to fall 2021

Reach of social media used by U.S. teens and young adults 2020

Reach of leading social networking sites used by teenage and young adult online users in the United States as of 3rd quarter 2020

U.S. market share of leading social media websites 2022

Leading social media websites in the United States as of December 2022, based on share of visits

Reach of most popular U.S. smartphone apps 2023

Mobile audience reach of leading smartphone apps in the United States in January 2023

Most important mobile apps in the UK Q3 2020

Which apps can Brits least do without on their mobile?

U.S. Instagram user development 2018-2023

Projected annual Instagram user growth in the United States from 2018 to 2023

Instagram: distribution of global audiences 2022, by age and gender

Distribution of Instagram users worldwide as of April 2022, by age and gender

Instagram: distribution of global audiences 2022, by age group

Distribution of Instagram users worldwide as of April 2022, by age group

Instagram: distribution of global audiences 2022, by gender

Distribution of Instagram users worldwide as of January 2022, by gender

U.S. Instagram users 2022, by age group

Distribution of Instagram users in the United States as of December 2022, by age group

U.S. Instagram users 2022, by gender

Distribution of Instagram users in the United States as of December 2022, by gender

Instagram usage reach in the United States 2021, by age group

Percentage of U.S. adults who use Instagram as of February 2021, by age group

U.S. social media brands used most often 2015-2021

Most used social media brands in the United States from 2015 to 2021

Instagram usage frequency in the United States 2020

Frequency of Instagram use in the United States as of 3rd quarter 2020

Instagram usage frequency in the United Kingdom 2020

Frequency of Instagram use in the United Kingdom (UK) as of 3rd quarter 2020

Most popular apps that male U.S. online users cannot do without 2020

Leading apps that male online users in the United States least can do without as of 3rd quarter 2020

Most popular apps of female U.S. online users cannot do without 2020

Leading apps that female online users in the United States least can do without as of 3rd quarter 2020

Instagram accounts with the most followers worldwide 2023

Instagram accounts with the most followers worldwide as of January 2023 (in millions)

Athletes with the most Instagram followers worldwide 2022

Leading athletes on Instagram worldwide as of September 2022, by followers (in millions)

Most popular car brands on Instagram worldwide 2020

Most-followed automotive brands on Instagram worldwide as of June 2020

Most popular food influencers on Instagram in the U.S. 2020

Most-followed food influencers on Instagram in the United States as of June 2020

Most popular travel influencers on Instagram in the U.S. 2020

Most-followed travel influencers on Instagram in the United States as of June 2020

Most popular wildlife photographers on Instagram worldwide 2020

Most-followed wildlife photographers on Instagram worldwide as of June 2020

Petfluencers with the most Instagram followers worldwide 2020

Most-followed pets on Instagram worldwide as of June 2020

Most popular fashion & beauty influencers on Instagram in the U.S. 2020

Most-followed fashion and beauty influencers on Instagram in the United States as of June 2020

Most popular travel influencers on Instagram worldwide 2020

Most-followed travel influencers on Instagram worldwide as of May 2020 (in millions)

Most popular food influencers on Instagram worldwide 2020

Most-followed food influencers on Instagram worldwide as of June 2020

Most popular political figures on Instagram worldwide 2020

Most-followed political figures on Instagram worldwide as of June 2020

Social media platforms used by marketers worldwide 2022

Leading social media platforms used by marketers worldwide as of January 2022

Social media platforms used by marketers worldwide 2022, by target group

Leading social media platforms used by B2B and B2C marketers worldwide as of January 2022

Most important social media platforms for marketers worldwide 2022

Most important social media platforms for marketers worldwide as of January 2022

Most important social media platforms for global B2B & B2C marketers 2022

Most important social media platforms for B2B and B2C marketers worldwide as of January 2022

Most effective ad formats on Instagram worldwide 2019

Most effective advertising formats on Instagram according to marketing professionals worldwide as of May 2019

Future use of social media among marketers worldwide 2022, by platform

Planned changes in use of selected social media for marketing purposes worldwide as of January 2022

Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022

Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from December 2021 to December 2022 (in U.S. dollars)

Leading platforms for influencer marketing worldwide 2020

Leading platforms for influencer marketing worldwide as of January 2020

Instagram influencer market size 2021-2025

Global Instagram influencer market size from 2021 to 2025 (in billion U.S. dollars)

Instagram influencers' posting frequency worldwide 2020

Weekly number of feed posts published by Instagram influencers worldwide from 2016 to 2020

Fastest-growing Instagram influencers in the U.S. 2020

Fastest-growing influencers on Instagram in the United States as of June 2020, based on follower growth in the past 4 weeks

Fastest-growing English-language influencers on Instagram 2020

Fastest-growing English-language influencers on Instagram as of June 2020, based on follower growth in the past 4 weeks

Instagram post value of the most-followed fashion and beauty influencers 2020

Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of June 2020 (in U.S. dollars)

Instagram post value of the most-followed athletes worldwide 2020

Average media value per post of the most-followed athletes on Instagram worldwide as of January 2020 (in U.S. dollars)