Instagram - Statistics & Facts
Key insights
- Estimated social network advertising revenue of Instagram in the U.S. in 2021
- 25.05bn USD

Detailed statistics
Social media ad revenue in the U.S. 2021, by platform
- Number of Instagram users worldwide
- 1.28bn

Detailed statistics
Instagram: number of global users 2020-2025
- Most liked Instagram post
- @leomessi: Photos of Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina

Detailed statistics
Instagram: most popular posts as of 2022
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Current statistics on this topic
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Overview
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- Basic Statistic Countries with the most Instagram users 2022
- Premium Statistic Countries with biggest Instagram reach 2022
- Basic Statistic Instagram: number of global users 2020-2025
- Premium Statistic Instagram: number of users in the United States 2020-2023
- Basic Statistic Instagram: most popular posts as of 2022
Overview
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Basic Statistic
Countries with the most Instagram users 2022
Countries with the most Instagram users 2022
Leading countries based on Instagram audience size as of January 2022 (in millions)
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Premium Statistic
Countries with biggest Instagram reach 2022
Countries with biggest Instagram reach 2022
Countries and territories with the highest Instagram audience reach as of January 2022
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Basic Statistic
Instagram: number of global users 2020-2025
Instagram: number of global users 2020-2025
Number of Instagram users worldwide from 2020 to 2025 (in billions)
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Premium Statistic
Instagram: number of users in the United States 2020-2023
Instagram: number of users in the United States 2020-2023
Number of Instagram users in the United States from 2020 to 2023 (in millions)
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Basic Statistic
Instagram: most popular posts as of 2022
Instagram: most popular posts as of 2022
Most popular posts on Instagram as of December 2022, by number of likes (in millions)
Benchmark
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- Basic Statistic Global social networks ranked by number of users 2022
- Basic Statistic Social media platforms growth of MAU worldwide 2019-2021
- Basic Statistic Favorite social networks of U.S. teens 2012-2021
- Premium Statistic Reach of social media used by U.S. teens and young adults 2020
- Premium Statistic U.S. market share of leading social media websites 2022
- Premium Statistic Reach of most popular U.S. smartphone apps 2023
- Basic Statistic Most important mobile apps in the UK Q3 2020
Benchmark
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Basic Statistic
Global social networks ranked by number of users 2022
Global social networks ranked by number of users 2022
Most popular social networks worldwide as of January 2022, ranked by number of monthly active users (in millions)
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Basic Statistic
Social media platforms growth of MAU worldwide 2019-2021
Social media platforms growth of MAU worldwide 2019-2021
Growth of monthly active users of selected social media platforms worldwide from 2019 to 2021
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Basic Statistic
Favorite social networks of U.S. teens 2012-2021
Favorite social networks of U.S. teens 2012-2021
Most popular social networks of teenagers in the United States from fall 2012 to fall 2021
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Premium Statistic
Reach of social media used by U.S. teens and young adults 2020
Reach of social media used by U.S. teens and young adults 2020
Reach of leading social networking sites used by teenage and young adult online users in the United States as of 3rd quarter 2020
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Premium Statistic
U.S. market share of leading social media websites 2022
U.S. market share of leading social media websites 2022
Leading social media websites in the United States as of December 2022, based on share of visits
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Premium Statistic
Reach of most popular U.S. smartphone apps 2023
Reach of most popular U.S. smartphone apps 2023
Mobile audience reach of leading smartphone apps in the United States in January 2023
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Basic Statistic
Most important mobile apps in the UK Q3 2020
Most important mobile apps in the UK Q3 2020
Which apps can Brits least do without on their mobile?
Audiences
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- Premium Statistic U.S. Instagram user development 2018-2023
- Basic Statistic Instagram: distribution of global audiences 2022, by age and gender
- Basic Statistic Instagram: distribution of global audiences 2022, by age group
- Basic Statistic Instagram: distribution of global audiences 2022, by gender
- Premium Statistic U.S. Instagram users 2022, by age group
- Basic Statistic U.S. Instagram users 2022, by gender
- Basic Statistic Instagram usage reach in the United States 2021, by age group
Audiences
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Premium Statistic
U.S. Instagram user development 2018-2023
U.S. Instagram user development 2018-2023
Projected annual Instagram user growth in the United States from 2018 to 2023
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Basic Statistic
Instagram: distribution of global audiences 2022, by age and gender
Instagram: distribution of global audiences 2022, by age and gender
Distribution of Instagram users worldwide as of April 2022, by age and gender
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Basic Statistic
Instagram: distribution of global audiences 2022, by age group
Instagram: distribution of global audiences 2022, by age group
Distribution of Instagram users worldwide as of April 2022, by age group
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Basic Statistic
Instagram: distribution of global audiences 2022, by gender
Instagram: distribution of global audiences 2022, by gender
Distribution of Instagram users worldwide as of January 2022, by gender
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Premium Statistic
U.S. Instagram users 2022, by age group
U.S. Instagram users 2022, by age group
Distribution of Instagram users in the United States as of December 2022, by age group
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Basic Statistic
U.S. Instagram users 2022, by gender
U.S. Instagram users 2022, by gender
Distribution of Instagram users in the United States as of December 2022, by gender
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Basic Statistic
Instagram usage reach in the United States 2021, by age group
Instagram usage reach in the United States 2021, by age group
Percentage of U.S. adults who use Instagram as of February 2021, by age group
Usage
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- Premium Statistic U.S. social media brands used most often 2015-2021
- Basic Statistic Instagram usage frequency in the United States 2020
- Premium Statistic Instagram usage frequency in the United Kingdom 2020
- Basic Statistic Most popular apps that male U.S. online users cannot do without 2020
- Basic Statistic Most popular apps of female U.S. online users cannot do without 2020
Usage
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Premium Statistic
U.S. social media brands used most often 2015-2021
U.S. social media brands used most often 2015-2021
Most used social media brands in the United States from 2015 to 2021
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Basic Statistic
Instagram usage frequency in the United States 2020
Instagram usage frequency in the United States 2020
Frequency of Instagram use in the United States as of 3rd quarter 2020
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Premium Statistic
Instagram usage frequency in the United Kingdom 2020
Instagram usage frequency in the United Kingdom 2020
Frequency of Instagram use in the United Kingdom (UK) as of 3rd quarter 2020
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Basic Statistic
Most popular apps that male U.S. online users cannot do without 2020
Most popular apps that male U.S. online users cannot do without 2020
Leading apps that male online users in the United States least can do without as of 3rd quarter 2020
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Basic Statistic
Most popular apps of female U.S. online users cannot do without 2020
Most popular apps of female U.S. online users cannot do without 2020
Leading apps that female online users in the United States least can do without as of 3rd quarter 2020
Most followed
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- Basic Statistic Instagram accounts with the most followers worldwide 2023
- Premium Statistic Athletes with the most Instagram followers worldwide 2022
- Premium Statistic Most popular car brands on Instagram worldwide 2020
- Premium Statistic Most popular food influencers on Instagram in the U.S. 2020
- Premium Statistic Most popular travel influencers on Instagram in the U.S. 2020
- Basic Statistic Most popular wildlife photographers on Instagram worldwide 2020
- Basic Statistic Petfluencers with the most Instagram followers worldwide 2020
- Premium Statistic Most popular fashion & beauty influencers on Instagram in the U.S. 2020
- Premium Statistic Most popular travel influencers on Instagram worldwide 2020
- Basic Statistic Most popular food influencers on Instagram worldwide 2020
- Premium Statistic Most popular political figures on Instagram worldwide 2020
Most followed
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Basic Statistic
Instagram accounts with the most followers worldwide 2023
Instagram accounts with the most followers worldwide 2023
Instagram accounts with the most followers worldwide as of January 2023 (in millions)
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Premium Statistic
Athletes with the most Instagram followers worldwide 2022
Athletes with the most Instagram followers worldwide 2022
Leading athletes on Instagram worldwide as of September 2022, by followers (in millions)
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Premium Statistic
Most popular car brands on Instagram worldwide 2020
Most popular car brands on Instagram worldwide 2020
Most-followed automotive brands on Instagram worldwide as of June 2020
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Premium Statistic
Most popular food influencers on Instagram in the U.S. 2020
Most popular food influencers on Instagram in the U.S. 2020
Most-followed food influencers on Instagram in the United States as of June 2020
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Premium Statistic
Most popular travel influencers on Instagram in the U.S. 2020
Most popular travel influencers on Instagram in the U.S. 2020
Most-followed travel influencers on Instagram in the United States as of June 2020
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Basic Statistic
Most popular wildlife photographers on Instagram worldwide 2020
Most popular wildlife photographers on Instagram worldwide 2020
Most-followed wildlife photographers on Instagram worldwide as of June 2020
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Basic Statistic
Petfluencers with the most Instagram followers worldwide 2020
Petfluencers with the most Instagram followers worldwide 2020
Most-followed pets on Instagram worldwide as of June 2020
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Premium Statistic
Most popular fashion & beauty influencers on Instagram in the U.S. 2020
Most popular fashion & beauty influencers on Instagram in the U.S. 2020
Most-followed fashion and beauty influencers on Instagram in the United States as of June 2020
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Premium Statistic
Most popular travel influencers on Instagram worldwide 2020
Most popular travel influencers on Instagram worldwide 2020
Most-followed travel influencers on Instagram worldwide as of May 2020 (in millions)
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Basic Statistic
Most popular food influencers on Instagram worldwide 2020
Most popular food influencers on Instagram worldwide 2020
Most-followed food influencers on Instagram worldwide as of June 2020
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Premium Statistic
Most popular political figures on Instagram worldwide 2020
Most popular political figures on Instagram worldwide 2020
Most-followed political figures on Instagram worldwide as of June 2020
Advertising & marketing
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- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Most important social media platforms for marketers worldwide 2022
- Premium Statistic Most important social media platforms for global B2B & B2C marketers 2022
- Premium Statistic Most effective ad formats on Instagram worldwide 2019
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022
Advertising & marketing
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Premium Statistic
Social media platforms used by marketers worldwide 2022
Social media platforms used by marketers worldwide 2022
Leading social media platforms used by marketers worldwide as of January 2022
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Premium Statistic
Social media platforms used by marketers worldwide 2022, by target group
Social media platforms used by marketers worldwide 2022, by target group
Leading social media platforms used by B2B and B2C marketers worldwide as of January 2022
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Premium Statistic
Most important social media platforms for marketers worldwide 2022
Most important social media platforms for marketers worldwide 2022
Most important social media platforms for marketers worldwide as of January 2022
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Premium Statistic
Most important social media platforms for global B2B & B2C marketers 2022
Most important social media platforms for global B2B & B2C marketers 2022
Most important social media platforms for B2B and B2C marketers worldwide as of January 2022
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Premium Statistic
Most effective ad formats on Instagram worldwide 2019
Most effective ad formats on Instagram worldwide 2019
Most effective advertising formats on Instagram according to marketing professionals worldwide as of May 2019
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Premium Statistic
Future use of social media among marketers worldwide 2022, by platform
Future use of social media among marketers worldwide 2022, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2022
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Premium Statistic
Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022
Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022
Value of Facebook and Instagram CPM (cost-per-mille) every week in the United Kingdom from December 2021 to December 2022 (in U.S. dollars)
Influencers
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- Premium Statistic Leading platforms for influencer marketing worldwide 2020
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Instagram influencers' posting frequency worldwide 2020
- Premium Statistic Fastest-growing Instagram influencers in the U.S. 2020
- Premium Statistic Fastest-growing English-language influencers on Instagram 2020
- Premium Statistic Instagram post value of the most-followed fashion and beauty influencers 2020
- Premium Statistic Instagram post value of the most-followed athletes worldwide 2020
Influencers
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Premium Statistic
Leading platforms for influencer marketing worldwide 2020
Leading platforms for influencer marketing worldwide 2020
Leading platforms for influencer marketing worldwide as of January 2020
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Premium Statistic
Instagram influencer market size 2021-2025
Instagram influencer market size 2021-2025
Global Instagram influencer market size from 2021 to 2025 (in billion U.S. dollars)
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Premium Statistic
Instagram influencers' posting frequency worldwide 2020
Instagram influencers' posting frequency worldwide 2020
Weekly number of feed posts published by Instagram influencers worldwide from 2016 to 2020
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Premium Statistic
Fastest-growing Instagram influencers in the U.S. 2020
Fastest-growing Instagram influencers in the U.S. 2020
Fastest-growing influencers on Instagram in the United States as of June 2020, based on follower growth in the past 4 weeks
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Premium Statistic
Fastest-growing English-language influencers on Instagram 2020
Fastest-growing English-language influencers on Instagram 2020
Fastest-growing English-language influencers on Instagram as of June 2020, based on follower growth in the past 4 weeks
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Premium Statistic
Instagram post value of the most-followed fashion and beauty influencers 2020
Instagram post value of the most-followed fashion and beauty influencers 2020
Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of June 2020 (in U.S. dollars)
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Premium Statistic
Instagram post value of the most-followed athletes worldwide 2020
Instagram post value of the most-followed athletes worldwide 2020
Average media value per post of the most-followed athletes on Instagram worldwide as of January 2020 (in U.S. dollars)
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