Instagram - Statistics & Facts
Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with a selection of digital filters. As of June 2013, Instagram also started to offer video sharing. The service was initially released as an iOS app but is now also available for other mobile systems as well as online. As of April 2017, the social network reported more than 700 million monthly active users worldwide. The current Instagram penetration rate among internet users in the United States is 32 percent with the number of Instagram users in the United States projected to surpass 95 million users in 2020.
Overall, Instagram benefits from a strong social integration as users are easily able to share their content to a variety of social networks such as Facebook, Twitter, Flickr and Tumblr. Overall, Instagram is one of the most popular mobile social apps worldwide with high levels of user engagement.
Many users follow celebrities on Instagram to gain a glimpse into their glamorous lives, following a similar usage pattern to microblogging service Twitter. The most-followed celebrities on Instagram include Taylor Swift, Kim Kardashian and Beyoncé. The possibilities of online self-expression and the display of wealth through photographs are attractive features of the visual medium and lend themselves to celebrity endorsements of products and services. Overall, this situation lends itself extremely well to social commerce via social media marketing. Fashion and luxury brands have specially taken to Instagram marketing - as of February 2017, French fashion house Chanel has over 18 million followers on the social platform, followed by Louis Vuitton and Dior. Despite the huge audience of fashion brands, beauty brands actually command the majority of brand posts and interactions. Overall, the majority of Instagram brand posts are images, with video only accounting for a small share of brand content.
Instagram - Important statistics
- 1. Overview
Number of monthly active Instagram users 2013-2017- Number of daily active Instagram users 2017
- +Instagram: number of users in the United States 2015-2021
- +U.S. Instagram usage rate 2016-2021
- Instagram: global membership reach 2013-2015
- Price of selected acquisitions by Facebook 2017
- +Estimated annual Instagram revenue 2015-2021
- 2. Benchmark
- Leading Instagram markets worldwide 2016
- U.S. market share of leading social media websites 2016
- Preferred social networks of U.S. teens 2012-2017
- Reach of social media used by U.S. teens and young adults 2017
- +Share of U.S. internet users who use selected social networks 2012-2016
- Time spent on apps on mobile devices 2015, by category
- Leading mobile apps in the United States 2016, ranked by unique visitors
- Reach of most popular U.S. smartphone apps 2017
- 3. Demographics
- Instagram: global Millennial membership 2014-2016
- +Instagram: distribution of U.S. users 2016, by age
- +Share of U.S. internet users who use Instagram in 2016, by age group
- Share of U.S. internet users who use Instagram in 2016, by household income
- Share of U.S. internet users who use Instagram 2015, by ethnicity
- +Share of U.S. internet users who use Instagram in 2016, by education level
- Distribution of Instagram traffic 2017, by country
- 4. Usage
- Instagram accounts with the most followers worldwide 2017
- Instagram usage frequency in the United States 2017
- +Instagram: global usage frequency 2016
- U.S. usage of Instagram stories 2016
- U.S. user preference of Instagram and Snapchat Stories 2016
- Social media usage during everyday activity planning by U.S. users 2015
- Social media usage during everyday activity planning by U.S. Millennials 2015
- Most instagrammed tourist attractions worldwide 2017
- +Mobile app usage for brand research worldwide 2016, by age group
- U.S. social commerce reach 2016, by platform
- 5. Advertising and marketing
- +Usage of social media platforms for B2C content marketing in North America 2016
- +Average daily Instagram brand posts 2017, by profile size
- Instagram: video and image post user interactions 2017, by profile size
- Instagram: monthly image posts by brands 2017, by profile size
- Instagram: monthly video posts by brands 2017, by profile size
- Instagram: monthly image posts by brands 2016-2017
- Instagram: monthly video posts by brands 2016-2017
- Instagram: monthly brand profile follower growth 2016-2017
- +Social media platforms used by travel agents in the U.S. in 2016
- +U.S. social networks preference to learn about new products 2016
- Most hashtagged brands on Instagram worldwide 2017
- Instagram brand post and interactions share 2016, by vertical
- Most popular brands on Instagram 2017, by followers
- +Instagram: most-followed luxury brands 2017
- Instagram: most-followed FMCG brands 2017
- Instagram: most-followed fashion brands 2017
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