Who is using Instagram?
Although popular around the globe, India and the United States are home to the world’s largest Instagram audiences. Almost 330 million users of the app are in India, and 143 million users are in the United States. The app also finds popularity in Brazil, Indonesia, and Turkey. Overall, Instagram is used slightly more by men than women, and 60 percent of worldwide users were aged between 18 and 34 years.What drives Instagram reach and engagement?
Content on Instagram can be shared in the form of images, videos, reels, and stories. In June 2022, images posted on Instagram achieved an average reach of 1,850 users. Carousels, which are posts containing multiple photos or videos, reached 2,325 users on average, indicating that how people chose to post can significantly affect reach: in terms of user engagement, carousels were the leading type of content on Instagram throughout 2021 and 2022.Despite the competition for audience attention, Instagram users are looking for much more than just picture-perfect images on the platform. A 2022 survey found that funny content was the preferred type of content for over half of all users and creative and informative posts were also favorable types of content.
Which accounts have the most Instagram followers?
Celebrities, athletes, and brands utilize Instagram for promotion and fan connection. As of early 2023, the official Instagram brand account had almost 600 million followers. Portuguese footballer Cristiano Ronaldo held first place as the person with the most followers, with 539 million fans. Additionally, Kylie Jenner, Kim Kardashian, and Ariana Grande were some of the most followed celebrities on the platform, making their way into the top ten most popular accounts.As of December 2022, the most popular post on Instagram was published by Argentine footballer Lionel Messi. The post, which had over 61 million likes, featured Messi and his teammates after winning the 2022 FIFA World Cup.
