10th Anniversary

The iPhone Still is Apple’s Cash Cow Despite Declining Sales

It has been ten years since the iPhone was released in 2007 by former Apple CEO Steve Jobs. It has been an outright success story. Even though sales are in decline they still are going strong.

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This chart shows Apple iPhone sales worldwide in million units per fiscal year

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Unit sales of the Apple iPhone worldwide from 2007 to 2024 (in millions)
Apple's iPhone revenue from 3rd quarter 2007 to 2nd quarter 2026 (in million U.S. dollars)
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Unit sales of the Apple iPhone from 2015 to 2025, by region (in millions)
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Revenue of Apple from fiscal 1st quarter 2012 to 4th quarter 2026, by operating segment (in billion U.S. dollars)
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Number of active iPhone units worldwide from 2008 to 2025 (in millions)
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iPhone sales share of Apple's total revenue worldwide from fiscal 1st quarter 2009 to 2nd quarter 2026

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