Have iPhone Sales Peaked in 2015?

by
,

Ever since Apple introduced the iPhone in 2007, the company’s smartphone business has only known one way: up. In less than ten years, the iPhone has grown from zero to $150+ billion in annual sales, an achievement that is probably unprecedented in corporate history.

But every fairy tale growth story must come to an end eventually and, according to a research note published by Morgan Stanley analysts, 2016 may be the year for the iPhone. The bank expects Apple to sell 218 million iPhones in fiscal 2016, which would be equivalent to a 5.7 percent drop compared to the fiscal year that ended in September.

The analysts quote maturing smartphone penetration and higher prices in international markets as possible reasons for the anticipated first-ever decline in iPhone sales but there is one more reason that may be just as important: Apple’s fiscal year 2015 with the long-awaited launch of the large-screen iPhone 6 and 6 Plus was simply too good to be repeated. Should Apple sell 218 million iPhones this year, it would still be a very successful year but it probably wouldn’t be enough to satisfy the company’s shareholders who have come to expect another record year after year.



Infographic: Have iPhone Sales Peaked in 2015? | Statista
 Report
Related Infographics
  • iPhone
    Will Apple's China Woes Continue in 2017?

    This chart shows Apple's iPhone sales by geography.

  • iPhone
    New iPhones and Batterygate Help Apple Beat Samsung

    This chart compares worldwide smartphone shipments by Apple and Samsung.

  • iPhone
    iPhone 7 Propels Apple to Record-Breaking Quarter

    This chart shows Apple's quarterly iPhone sales.

  • Apple
    The iPhone Still is Apple’s Cash Cow Despite Declining Sales

    This chart shows Apple iPhone sales worldwide in million units per fiscal year

  • iPhone
    Launch Weekend iPhone Sales

    This chart shows launch weekend sales for previous iPhone releases.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
More statistics about...
Show more
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).