Apple's iPhone Business in Perspective
When Apple holds its highly-anticipated keynote on Wednesday, millions of people will be watching, curious what the world’s arguably most secretive company has to unveil. But even though much of the attention ahead of the event has been focused on what Apple may present besides the new iPhone models (a giant iPad? a revamped Apple TV?), it’s the iPhone presentation that is most important to Apple’s future.
After the first iPhone was released in 2007, it quickly became Apple’s largest cash cow, accounting for 69 percent of the company’s revenue in the 2014 holiday quarter. Today’s chart illustrates how huge the iPhone business really is. In the past quarter, Apple generated more revenue selling iPhones than Google, eBay and Facebook did combined.
So whatever Apple’s upcoming keynote has in store, the company’s investors will probably be happy as long as the new iPhones are received positively.
- iPhone revenue as share of Apple's total revenue 2009-2017, by quarteriPhone revenue as share of Apple's total revenue 2009-2017, by quarter
- Distribution of U.S. iPhone app revenue in 2013, by monetization modelDistribution of U.S. iPhone app revenue in 2013, by monetization model
- Distribution of iPhone app revenue in 2010, by channelDistribution of iPhone app revenue in 2010, by channel
- Weekend box office revenue in the United Kingdom (UK) February 3-5, 2017Weekend box office revenue in the United Kingdom (UK) February 3-5, 2017
- Streaming music subscribers worldwide 2010-2020Streaming music subscribers worldwide 2010-2020
- Weekend box office revenue - February 2017Weekend box office revenue - February 2017
- Worldwide weekend box office revenue - February 2017Worldwide weekend box office revenue - February 2017
- Google: global annual revenue 2002-2016Google: global annual revenue 2002-2016
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