Apple Misses iPhone Sales Record, Still Makes More Money
Despite falling a million units short of its previous sales record, Apple had its biggest iPhone quarter ever in Q1 2018 (ending Dec. 30, 2017). Driven by the high price of the iPhone X, which according to Apple’s statement has been the top-selling iPhone ever since it started shipping in November, the average iPhone selling price increased from $695 to $796 year-over-year, propelling iPhone sales revenue to a record $61.6 billion for the holiday quarter.
Apple’s smartphone business accounted for 70 percent of the company’s revenue in the past quarter, which explains why investors and reporters are soaking up any rumor about potential weaknesses in iPhone demand. Much of the company’s future growth will depend on how its iPhone business develops, because none of Apple’s other products seems big enough to fill the iPhone’s shoes anytime soon.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!