Apple's Earnings Report

Apple's First Annual Sales Decline in 15 Years

by
,

Apple reported its fourth quarter earnings yesterday, posting numbers that were roughly in line with analysts’ expectations. For the first time since 2001, the company wrapped up its fiscal year with lower sales than the year before. Apple’s revenue declined from $234 billion to $216 billion, mainly due to a whopping $18 billion decline in iPhone sales. The drop in sales of Apple’s flagship product isn’t as bad as it may sound though, because the previous year saw unusually high demand following the release of the company’s first iPhone models with a larger screen.

Even though analysts are fairly optimistic that Apple can return to growth this year, there are some tough pills to swallow for its shareholders. The company posted double-digit revenue declines across all major product categories, adding fuel to the argument that the company has lost its innovative edge and needs new products to continue growing in the mid- to long-term. The conference call following the earnings report gave a first impression of investors’ growing impatience: CEO Tim Cook was repeatedly pressed on the question of new products Apple may be working on, but as usual, Cook kept his answers vague and left the public clueless about anything his company may have up its sleeve.



Infographic: Apple's First Annual Sales Decline in 15 Years | Statista
 Report
Related Infographics
  • Football in the UK
    Manchester United Tops Football Rich List

    This chart ranks the world's largest football clubs in terms of non-transfer revenue generated in the 2015/16 season.

  • Apple
    Apple Takes the Wireless Headphone Market by Storm

    This chart shows the most popular wireless headphone brands in the U.S. before and after Apple's AirPods went on sale.

  • FIFA
    FIFA World Cup Brand Worth More Than Ever

    This chart illustrates the growth in brand value of the FIFA World Cup (from 2012 – 2016)

  • iPhone
    How the iPhone Became Vital To Apple

    This chart shows iPhone revenue as a percentage of Apple's total revenue since 2007.

  • Apple
    The Smart Device That Made Apple Great

    This chart shows Apple revenue 2007 and 2016 and revenue by product group (in %)

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

More statistics about...
Show more
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).