Vinted brand profile in Germany 2022
When it comes to second-hand apparel online shop users, brand awareness of Vinted is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vinted in Germany?
In total, 38% of German second-hand apparel online shop users say they like Vinted. However, in actuality, among the 69% of German respondents who know Vinted, 55% of people like the brand.
What is the usage share of Vinted in Germany?
All in all, 32% of second-hand apparel online shop users in Germany use Vinted. That means, of the 69% who know the brand, 46% use them.
How loyal are the customers of Vinted?
Around 28% of second-hand apparel online shop users in Germany say they are likely to use Vinted again. Set in relation to the 32% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Vinted in Germany?
In July 2022, about 29% of German second-hand apparel online shop users had heard about Vinted in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 42%, meaning at the time of the survey there's some buzz around Vinted in Germany.
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